Digital Life: Brazil Among the Worlds Top Three in Social Media Usage

By Richard Mann, Contributing Reporter

This is the first series of infographics on Digital Life in Brazil.

RIO DE JANEIRO, BRAZIL – The Brazilian consumer is ready for digital disruption. In many ways, it has already begun.

• More than two out of three Brazilians have access to smartphones and the internet
• Brazilians spend more than 9 hours per day connected (among the highest rates in the world)
• They rank very high in the world in social media use, including the use of Facebook, Instagram, YouTube, Netflix, WhatsApp, and Pinterest
• Digital advertising continues to grow in double digits
• E-Commerce, the sharing economy, and home delivery services are booming

But digital inclusion still faces challenges:

• Access and proficiency vary widely across regions, social classes and age groups
• Internet speeds are slower than in many developed and emerging economies
• E-Commerce penetration is still low and entire categories are still in their infancy
• While Brazilians are avid consumers of digital media, they are not yet making many transactions or spending money online