The influencer ecosystem in Brazil is still evolving. In the last decade, it has gone through several phases.
From basic professionalization through structuring to the expansion of content creators as brands.
In this period, new platforms emerged, and others grew and took the lead in growth rate and market value, such as TikTok.
In this context, the term Creator Economy has gained more and more visibility.
Despite the professionalization, there are still . . .
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