Brazil is the country with the most expensive iPhone and iPad in the world

RIO DE JANEIRO, BRAZIL – Brazil is the country where the iPhone SE 2022 and the new iPad Air cost the most on the whole planet. This finding was made by the Japanese site Nukeni, which analyzed the prices of Apple products in 37 countries. The price charged for the devices launched last Tuesday, March 8, can reach almost twice as much as in the United States, where the brand’s devices are the cheapest in the world.

According to the report, the 64 GB version of the iPhone SE 2022 arrives in Brazil costing R$4,199 (US$830), while in the United States, the model is sold for the equivalent of R$2,170 (US$429). The difference exceeds R$2,000. For the 256 GB model, the disparity between the amounts charged is even greater: R$2,700.

The second most expensive country to buy the new smartphone is Peru, where the entry-level model costs approximately R$300 less than in Brazil. The difference increases when we compare our country with the third place of the list, Norway, where the new iPhone costs about R$1,220 less than in Brazilian lands.

All devices launched this week by Apple are more expensive in Brazil. The new iPad Air, for example, arrives in the country for R$6,799, in the 64 GB version, while Americans can buy it for R$3,032 – less than half the price. Countries like Canada, China, and Thailand follow the United States in the list of cheapest devices.

The high price in the Brazilian market also applies to Mac Studio. The entry model of the new computer is sold in the United States for the equivalent of R$10,120, while in Brazil, the price reaches R$22,999 – almost R$13,000 more. In the top-of-the-line version, the increase can reach more than R$26,000.

The Studio Display, Mac Studio’s monitor, is sold separately for R$7,963 in the United States. In Brazil, the device costs R$10,000 more for the simplest version. In a more advanced model, the increase exceeds R$14,000.

To conduct the study, developer Jun Saito, from the Nukeni site, analyzed the launch price of the devices on Apple’s website in each country. He applied the tax values to the final price charged in the United States and Canada so that it was possible to make the comparison with other countries.

EXPENSIVE IPHONE IS NOT NEW IN BRAZIL

Apple products are usually launched at exorbitant prices in Brazil. This complaint has come since the time of the iPhone 4S in 2011. The following year, consumers interested in the iPhone 5 also suffered from the same problem. In 2016, a German study had already recognized Brazil as the country that charges the most for the iPhone, with a price 156% higher than the cheapest market – the United States.

Despite the still exorbitant prices, Apple products are cheaper in Brazil. According to the Nukeni site report, the values are about 5% lower than they used to be charged. The iPhone 13, for example, was launched with lower prices than the previous year’s model due to factors such as the price of the dollar and the change in the storage capacity of the devices, which influences the final value.