Itaú Bank was chosen as the most valuable brand in Brazil in 2022, according to the ranking of consultancy Interbrand, released on Monday (27).
The brand value was calculated at R$44.4 billion (US$8.6 billion), 9% higher than in 2021.
Three other banks appear in the top 10.
This year, the 2nd place went to Bradesco (R$28.6 billion), followed by Skol (R$18.9 billion).
Among the financial institutions . . .
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