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Brazil: 4 banks are among the 10 most valuable brands in 2022

Itaú Bank was chosen as the most valuable brand in Brazil in 2022, according to the ranking of consultancy Interbrand, released on Monday (27).

The brand value was calculated at R$44.4 billion (US$8.6 billion), 9% higher than in 2021.

Three other banks appear in the top 10.

This year, the 2nd place went to Bradesco (R$28.6 billion), followed by Skol (R$18.9 billion).

Among the financial institutions . . .

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