Shopping For the Winter Season in Rio de Janeiro

By Laura Siqueira, Contributing Reporter

RIO DE JANEIRO, BRAZIL – Although there are still more than two months before the official winter season arrives in Rio de Janeiro, it’s already possible to feel the cooler weather setting in as we head into South America’s autumn. For many Cariocas this time of the year is synonymous with going out to update the wardrobe and buying long-sleeve t-shirts, coats, jackets, scarves and maybe even boots.

It might seem strange for those who live abroad and are accustomed to harsh winters and snow, but for the people of Rio, who are used to temperatures of up to 40°C (104ºF) in the summer, anything below 20°C (68°F) is very cold. So they take the opportunity to put their bikinis and flip-flops aside and wear their warmer clothes.

The stores, of course, follow the fashion and are already beginning to display their winter collections. As this particular type of clothing is only used a few times a year, many people prefer not to spend a large amount of money and therefore it’s perfectly possible to find nice outfits for good prices.

According to Ana Carolina Soares, author of the blog Hoje Vou Assim Off, where she shares good bargains, fast-fashion stores are a great option when looking to buy clothes and accessories as they have reasonable cost-benefit ratio.

“If you’re looking for something cheap go to Marisa, C&A and Forever 21,” said Soares. At C&A, for example, leather boots range between R$79 and R$209 and coats of different styles are available from R$49. At Renner, another famous fast-fashion store with outlets all around the city, it’s also possible to find trendy scarves for R$39.

Soares also recommends buying a good denim jacket as well as cotton-made cardigans and sweaters. Along with a pair of jeans it’s the perfect outfit to go out on colder days, “Brands like Totem and Cantão have great items of clothing for Carioca winter and are so into Rio’s style of dressing.”

These are traditional names in Rio’s fashion history, and brands that make good quality, fashionable clothing with unique, colorful prints and an impeccable fit. Yet as the famous proverb goes, ‘everything has a price’; and it’s no different in this case. At Totem the average cost of a jacket is around R$250 and long-sleeve blouses range between R$198 and R$318.

Yet, if saving is the main goal, visiting outlet stores of famous brands can be worth it. Many of them are concentrated at Rua Santa Clara, in Copacabana, at numbers 33 and 75. Zimpy, Espaço Fashion and Maria Filó are just some of the stores with trendy outfits for women. For men, nice options are the Armadillo Off at Shopping Nova América and Aviator at Shopping Iguatemi, both situated at Zone Norte (North Zone).

Regarding where she shops, model and owner of Oficina de Negocinhos, Ana Caroline Biavatti, a Brazilian living in Rio who also spent years in Rome, tells the Rio Times, “I look for bargains and good deals in Copacabana, along Rua Santa Clara [for example], I rarely find good deals in shopping malls,” adding, “to me, the only important thing is that it must be a good deal for winter clothes, since I will wear them for max a month.”