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Florianópolis Fills the July Holidays With a New Museum and Family Shows

By Valentina Gómez · July 17, 2026 · 2 min read

BRAZIL · FLORIANÓPOLIS

Key Facts

—New museum: The Museum of Illusions arrives in Florianópolis for the first time, with about 100 interactive optical-illusion experiences across more than 1,000 square metres.

—Art show: Artist Clara Fernandes opened the exhibition “O Jardim também sonha” at the Fundação Cultural Badesc on July 16, running until October 15.

—For families: A Transformers theme park runs at Floripa Shopping until July 31, with inflatables, slides and an obstacle course.

—Why it matters: The line-up gives residents and visitors a full indoor-and-outdoor programme during the winter school break.

Florianópolis is packing the July school holidays with a first-ever Museum of Illusions, a new Clara Fernandes art exhibition and a Transformers theme park, giving families a full winter-break programme.

Florianópolis July holiday attractions — Florianópolis packs its July break with new attractions. (Photo: Internet reproduction)

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A new museum leads the season

The Museum of Illusions, billed as the largest of its kind in the world, is new to Florianópolis. It fills more than 1,000 square metres with roughly 100 interactive experiences, from the Ames Room to an inverted house and a vortex tunnel.

The mix of science and play is aimed squarely at families looking for something to do on a cold or rainy winter day.

Art and family attractions round it out

At the Fundação Cultural Badesc, Clara Fernandes opened “O Jardim também sonha” on July 16, a show of sixteen three-dimensional works that runs until October 15. Entry is free on weekdays.

For younger visitors, a Transformers theme park runs at Floripa Shopping until July 31, adding inflatables and an obstacle course to the holiday calendar.

Frequently asked questions

What is new in Florianópolis this July?

The Museum of Illusions makes its debut with about 100 interactive experiences, alongside a Clara Fernandes art show and a Transformers theme park.

When can I see the Clara Fernandes exhibition?

“O Jardim também sonha” opened on July 16 at the Fundação Cultural Badesc and runs until October 15, free on weekdays.

How long is the Transformers park open?

The Transformers theme park runs at Floripa Shopping until July 31.

Connected Coverage

Part of a full expat season across the region, alongside Guadalajara’s Festival Gigante and Costa Rica’s festival line-up.

In depth

Florianópolis Fills the July Holidays With a New Museum and Family Shows

Daily Brief

A new museum leads the season

Art and family attractions round it out

Frequently asked questions

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