Brasil Game Show Ends, Sets Next Fair for 9 October
BRAZIL · GAMING
Key Facts
- —The country Brazil is Latin America’s largest country; São Paulo hosts Brasil Game Show, which its organiser bills as the region’s largest video game fair.
- —What happened The 17th Brasil Game Show closed on Monday 12 October at Distrito Anhembi in São Paulo after four days.
- —Next edition By early Tuesday 13 October, the organiser was selling tickets for 9 to 12 October 2027, from R$139 (about US$28).
- —US companies Activision let visitors play Call of Duty: Modern Warfare 4 before its 23 October launch, and Devolver Digital of Austin, Texas, brought eight games.
- —Attendance The organiser had not published a 2026 visitor total by early Tuesday; the 2025 edition drew 306,798 visitors, by its own count.
- —Why it matters Publishers from the US, Japan, Europe and China used the fair to show at least 18 unreleased games to Brazilian players.
Brasil Game Show closed its 17th edition in São Paulo on Monday 12 October, after four days of demos from US and Japanese publishers. By early Tuesday, the organiser’s website was selling tickets for the next fair, listed for 9 to 12 October 2027.
For US readers, the fair offered an early, hands-on look at autumn launches. Activision, the California publisher owned by Microsoft, let Brazilian players try Call of Duty: Modern Warfare 4 before its 23 October release.
How the 2026 Fair Ended
Brasil Game Show, or BGS, ran from Friday 9 October to Monday 12 October at Distrito Anhembi, an events complex in northern São Paulo. Monday was a national holiday in Brazil, the feast of Our Lady of Aparecida, the country’s Catholic patron saint.
The opening Friday was reserved for press, content creators and premium ticket holders, after the BGS Conference, where brands present news. The doors then stayed open from noon to 9 p.m. on the three public days, according to the organiser’s schedule.
Nintendo filled a 1,000-square-metre stand with games such as Mario Kart World and Donkey Kong Bananza, the Brazilian portal Terra reported on Sunday 11 October. Charles Martinet, the original voice of Mario, met fans there.
SEGA doubled its stand to 300 square metres, the games site Drops de Jogos reported, citing the organiser. Square Enix brought the first playable demo of Final Fantasy VII Revelation in Latin America.
US Games on the Show Floor
Call of Duty: Modern Warfare 4 ran on Nintendo Switch 2 and at 36 stations on the Monster Energy stand, Drops de Jogos reported. The Activision shooter goes on sale on 23 October.
Devolver Digital, an Austin, Texas, publisher of independent games, showed eight titles. They included Warhammer 40,000: Boltgun 2, due on 14 October, whose new trailer premiered at the BGS Conference.
Electronic Arts’ EA Sports FC 27 also ran at the Nintendo stand. Team Liquid, the esports organisation, ran a stand with tournaments and Valorant challenges, according to Terra.
In all, visitors could play at least 18 games before their release, from Ubisoft’s Just Dance: Decades of Hits to NetEase’s Sea of Remnants. The organiser promoted this as a record for launches at the show.
The Brasil Game Show 2026 line-up also featured Japanese studios, the Video Game Orchestra led by musician Shota Nakama, and daily cosplay contests.
Tickets and Dates for 2027
The organiser’s homepage now thanks visitors for being part of BGS 2026 and urges them to buy tickets for BGS 2027. Its ticket page lists four days, 9 to 12 October, running from Saturday to Tuesday.
The cheapest listed option is a half-price single-day ticket for the Monday or Tuesday at R$139 (about US$28). A four-day lounge pass with snacks and a kit costs R$2,049 (about US$411).
Conversions use about 4.99 reais to the US dollar on 13 October 2026. The page shows discounts of 49% to 50% on list prices, with a countdown to the next price batch.
Sales run through Ingresse, a Brazilian ticketing platform. The organiser also sells a collectible figure of its mascot, Bot_GS, whose rare golden version includes a ticket for the 2027 fair.
What It Means for You
For US visitors, the 2027 Brasil Game Show again closes on a Brazilian public holiday, 12 October 2027, which falls on a Tuesday. Booking São Paulo flights and hotels early is the safer plan.
Under the ticket page rules, anyone who donates 1 kilogram of non-perishable food at the entrance can use a half-price ticket. Students and people over 60 also qualify with the documents listed there.
For gamers and investors in the US, the fair shows how publishers court Brazil’s Portuguese-speaking market. SEGA, for example, said Persona 4 Revival will launch with a Brazilian Portuguese translation.
What Is Not Known
The organiser had not posted a 2026 attendance figure on its press page by early Tuesday 13 October. In 2025, it released the total the day after closing: 306,798 visitors over four days.
The ticket page does not yet name the 2027 venue, exhibitors or guests. The last two editions took place at Distrito Anhembi, and launch dates for games shown in 2026 can still move.
More: Brazil news in English, every day from The Rio Times.
Frequently Asked Questions
When is Brasil Game Show 2027?
The organiser’s ticket page lists four days, 9 to 12 October 2027, running from Saturday to Tuesday. It has not yet named the venue; the 2025 and 2026 editions took place at Distrito Anhembi in São Paulo.
How much do Brasil Game Show tickets cost?
Listed prices start at R$139 (about US$28) for a half-price single day and reach R$2,049 (about US$411) for a four-day lounge pass. Prices rise when a new sales batch opens.
How many people attended Brasil Game Show 2026?
The organiser had not published a 2026 total by early Tuesday 13 October. The 2025 edition drew 306,798 visitors, according to the organiser’s own report.
Can foreign visitors get half-price tickets?
Under the ticket page rules, anyone who donates 1 kilogram of non-perishable food at the entrance can use a half-price ticket. Students and people over 60 also qualify with the required documents.
Sources: Brasil Game Show (organiser), homepage, 13 October 2026; Brasil Game Show (organiser), tickets, 13 October 2026; Brasil Game Show (organiser), press releases, 13 October 2026; Brasil Game Show (organiser), 2025 results release, 13 October 2025; Drops de Jogos (UAI), 11 October 2026; Terra / Woo! Magazine, 11 October 2026.
This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error · Editorial responsibility: Matthias Camenzind, Editor-in-Chief