Lamborghini’s New Urus SUV Costs R$2.4 Million and Has Wait List in Brazil

RIO DE JANEIRO, BRAZIL – The dominance of SUVs seems entrenched even among supercars. At least that’s what Lamborghini sales in Brazil show in 2019.

The Italian brand, represented by the Via Italia group, plated twenty units in the first semester, sixteen of them were Urus. The hit among the rich is so great that it has a waiting list for the SUV worth R$2.4 million (US$ 630,000).

If that number is impressive, performance is not far behind. The 4.0 V8 bi-turbo engine generates 650 hp and a massive torque of 86.6 kgfm that pulls greedily on all four wheels. The Urus accelerates to 100 km/h in a mere 3.6 seconds, with the promise of a maximum speed of over 300 km/h.

In addition to accelerating intuitively, Urus has a higher suspension and an adaptive suspension system that allows adjusting the vehicle’s height between 15.8 cm and 24.8 cm.

In other words, the SUV will not scrape on speed bump and ditches, or experience potholes, something that is certainly a challenge for the traditional super sports brand in Brazil.

Finally, the SUV accommodates passengers better than the other sports cars produced by the Sant’Agata Bolognese plant. It is 5.11 meters long, 2.01 meters wide and has 3 meters between axles, which ensures space for up to five people.

The MLB platform of the Volkswagen group is the same used by the luxurious trio Bentley Bentayga, Audi Q7, and Porsche Cayenne.

With the demand for Urus, Via Italia expects to double Lamborghini’s licensing this year. The numbers are modest; after all, it is a rather narrow market.

But the brand is leading Ferrari, Maserati, and Rolls-Royce, also represented by the São Paulo importer, which predicts growth of ten percent this year.