Hassis Foundation Opens Interactive Exhibition in Florianópolis
Florianópolis · Culture & Lifestyle
Key Facts
—Exhibition. “Hassis Brincante” is a fully interactive show at the Hassis Foundation in Florianópolis.
—Dates. The exhibition runs from 25 July 2025 to 30 January 2027.
—Format. Seven interactive stations form a sensory pathway through the artist’s poetic universe.
—Admission. Entry is free for all visitors.
—Location. Fundação Hassis, Rua Luiz da Costa Freysleben, 87, Itaguaçu, Florianópolis.
The Hassis Foundation exhibition “Hassis Brincante” brings an unprecedented interactive art experience to Florianópolis, inviting visitors to step inside the creative world of one of Santa Catarina’s most celebrated artists.
A Sensory Journey Through the Hassis Foundation Exhibition
The Hassis Foundation has opened its doors to a show unlike any it has mounted before. “Hassis Brincante” transforms the traditional gallery visit into a participatory, hands-on encounter with art.
Curators designed seven interactive stations as sensitive interpretations of recurring themes in Hassis’s work. Visitors do not simply look at paintings; they touch, build, imagine, and create their own memories inside the artist’s poetic universe.
The exhibition is part of the “Hassis 100 Anos” centennial programme. It marks the artist’s 100th birthday with a fresh, accessible format aimed at audiences of all ages.
Who Was Hassis and Why His Legacy Matters Now
Hassis, born Hiedy de Assis Corrêa in 1926, is a foundational figure in Santa Catarina’s modern art history. His work spans painting, drawing, and muralism, often depicting the island life, folklore, and human figures of Florianópolis.
The Hassis Foundation, established to preserve his legacy, houses a permanent collection that draws researchers and art lovers year-round. This new exhibition repositions that legacy for a generation that expects participation, not passive observation.
For the city, the centennial reinforces Florianópolis’s cultural capital at a time when quality-of-life factors increasingly drive relocation and investment decisions. A vibrant arts scene is a measurable asset in the competition for talent and tourism spending.
The Investment Read-Through: Culture as Infrastructure
Free, long-running cultural programming of this calibre signals a city that invests in soft infrastructure. For expats and remote workers considering Florianópolis, accessible arts offerings are a genuine pull factor.
The exhibition runs for eighteen months, giving it staying power beyond a typical seasonal show. That extended window makes it a reliable anchor for neighbourhood foot traffic in Itaguaçu, a continental district that has seen steady residential growth.
Local businesses near the foundation stand to benefit from increased weekend visits. The Saturday hours, in particular, align with family outings and the growing domestic tourism market within Santa Catarina state.
Practical Details for Visitors and Expats
The Hassis Foundation is located at Rua Luiz da Costa Freysleben, 87, in the Itaguaçu neighbourhood. It operates Monday through Friday from 1:30 pm to 5:30 pm, and Saturdays from 10:00 am to 3:00 pm.
Admission is completely free, removing any financial barrier for repeat visits. The interactive stations are designed for both Portuguese and non-Portuguese speakers, relying on sensory engagement rather than text-heavy interpretation.
Visitors can combine the trip with the other major Hassis centennial exhibition, “Entre o Instante e a Eternidade,” at the Palácio Cruz e Sousa in central Florianópolis. Together they offer a full-day cultural itinerary that spans the island and the continent.
What the Hassis Foundation Exhibition Means for Florianópolis
Florianópolis has long marketed itself on natural beauty and tech-sector growth. Cultural depth is the third leg of the stool that supports long-term expat retention and upscale tourism.
The Hassis Foundation exhibition demonstrates that the city’s cultural institutions can deliver programming that meets international standards of interactivity and accessibility. That matters when professionals compare Florianópolis against other Latin American hubs like Medellín or Mexico City.
The centennial programme also underscores the role of private foundations in Brazil’s cultural ecosystem. With public arts budgets often stretched thin, well-managed private institutions fill gaps and drive innovation in audience engagement.
Frequently Asked Questions
What is the “Hassis Brincante” exhibition at the Hassis Foundation?
“Hassis Brincante” is a fully interactive exhibition at the Fundação Hassis in Florianópolis. It features seven sensory stations that invite visitors to engage actively with the themes and imagery of artist Hassis’s work, rather than simply viewing static artworks.
The show is part of the “Hassis 100 Anos” centennial celebrations.
How long does the Hassis Foundation interactive exhibition run?
The exhibition opens on 25 July 2025 and runs through 30 January 2027. Visiting hours are Monday to Friday from 1:30 pm to 5:30 pm, and Saturdays from 10:00 am to 3:00 pm.
Entry is free throughout the entire run.
Where is the Hassis Foundation located in Florianópolis?
The Fundação Hassis is at Rua Luiz da Costa Freysleben, 87, in the Itaguaçu neighbourhood on the continental side of Florianópolis. It houses the permanent Museu Hassis collection alongside temporary exhibitions.
The location is easily reached by car or public transport from both the island and mainland areas of the city.
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