RIO DE JANEIRO, BRAZIL - The creator of Rock in Rio, Roberto Medina, will mark the entertainment market in São Paulo for the first time. The entrepreneur announced this Friday, July 16, "The Town", a five-day festival that aims to match the musical power of the Rio event, but with a Paulistano atmosphere: sets and parallel artistic performances that go through different moments of the city, from the 1950s to today.
The event will have its first edition in September 2023 at the Interlagos racetrack and be repeated in odd-numbered years. With Rock in Rio taking place next . . .