The latest fashion in Rio

RIO DE JANEIRO, BRAZIL – While São Paulo is officially the fashion capital of Brazil, Rio mainly inspires the world with the best street style, diffusion brands, and slow fashion approach. The city-style primarily reflects casual clothing that’s both beautiful and sensual.

Are you visiting Rio and ready for the shopping spree? Here’s the guide to the latest fashion trends to watch out for in this Brazilian city.

FASHION FOR WOMEN IN RIO

• Carioca women typically prefer cheerful, lively, vibrant colors and patterns. The polka dots, colorful stripes, ruffles, and asymmetric shapes are the rage these days in Rio.
• Since this city is known for its natural landscape, beaches, and warm, sunny climate, long skirts, and short sundresses are a must-have for every Carioca women’s wardrobe. They love styling cute tees with shorts or mini dresses while heading from the beach to local cafes.
• The scallop-necked bodycon dresses with platform heels are a closet staple for Rio women.
• The Cariocas are bold and glamorous. They love adding a classic edge to a bottom down and cutoffs with peep-toe boots.
• While Rio is famous for its fashion-forward approach, bikinis are only for beaches.
• Accessories are a significant part of Carioca women’s styling. They love pairing their dresses with sneakers or casual flip-flops and simple pearls.
• Also, Bohemian jewelry is on the rise in Rio, and women prefer styling big colorful baubles with their bikini and ruffle dresses.
• Massive tote bags are also trending in this Brazilian city in which Carioca women carry all essentials.

FASHION FOR MEN IN RIO

• The fashion culture in Rio for men is simple and straightforward. Carioca men are almost seen wearing broad shorts, simple t-shirts, and flip-flops for carrying out their everyday activities. Since Rio embraces casual and relaxed clothing, this attire is pretty common among people living in this city.
• While Rio men love calm and colorful vibes during the daytime, they prefer styling bold and dark-colored outfits such as black jeans with a crisp shirt at night-outs. The whole ensemble completes with either black or white shoes.
• Cariocas usually avoid the colors of Brazilian flags, namely – green and yellow, to show respect to their country.

A BRIEF OVERVIEW OF SLOW FASHION IN RIO

The people living in Rio value nature and thus have shifted their focus to the sustainable fashion approach. Their clothes are mainly designed with biodegradable fabric like hemp that looks equally stylish and appealing. These fabrics are produced from minimal natural resources and can be worn in any weather.

By following the slow fashion approach on such a large scale, Rio has made its mark for being sustainable while reflecting that sustainability is the need of the hour.

CHARACTERISTICS OF SLOW FASHION BRANDS IN RIO

• Fashion brands following this approach often embrace the made-to-order concept to avoid unnecessary productions.
• They always sell locally-produced garments.
• These offer limited styles per collection, released twice or thrice every year.
• Garments are more timeless than just a fleeting fad.
• The clothes are made of premium-quality sustainable and biodegradable fabric like hemp and linen.
• These implement fair and ethical practices while designing clothes.