Ferrari event in Latin America for the first time; Brazil’s Gramado chosen as venue

Upscale vacation destination Gramado in Southern Brazil will host the first Casa Ferrari event in Latin America from August 11th to 19th.

The event aims to showcase products from major global luxury brands to an exclusive audience, with sports car manufacturer Ferrari taking a leading role.

Ferrari has teamed up with a select group of companies for this week-long event.

Azimut Yachts, the world’s largest manufacturer of yachts and mega-yachts, will be featured on August 12th, with executives from the luxury yacht brand hosting a special reception.

The focus will be on their range of vessels, particularly those between 50 to 100 feet produced by the Italian group’s Brazilian branch.

Ferrari will also introduce four exclusive car models at the occasion.

Luxury goods company LVMH will offer a premium tasting session through Moët Hennessy, including renowned labels such as Dom Pérignon, Chandon Excellence, and Veuve Clicquot.

The CEO of Azimut Yachts in Brazil, Francesco Caputo, highlighted the quality, history, and exclusivity that both Ferrari and Azimut Yachts represent in the global luxury market.

Their collaboration is seen as a strategic alignment that fosters exclusive offerings and strengthens new business.

Guests will be welcomed at La Liberté Gramado, a high-end condominium branded by luxury furniture maker Sierra.

Casa Ferrari’s exclusive attractions include sports car exhibitions, musical performances, furniture and decor exhibitions, gourmet experiences by top chefs and restaurants, fashion shows, and jewelry, art, and other luxury items.