Alberto Safra’s ASA Fintech Rises: Targets R$5 Billion Portfolio by Year End

Alberto Safra’s financial enterprise ASA has completed its transformation into a comprehensive financial services group. The son of banking mogul Joseph Safra has built a thriving operation with 18 strategically placed offices across Brazil.

These regional hubs employ 85 professionals and seven superintendents who maintain direct client relationships. Carlos Miguel Costa, ASA Empresas Executive Superintendent, leads the corporate banking division.

Costa brought over 16 years of experience from Banco Safra when he joined Alberto’s venture in November 2022. The company launched operations last September and already serves 1,000 corporate clients.

ASA’s current credit portfolio exceeds R$1.5 billion ($250 million). Management aims to reach between R$4 billion ($667 million) and R$5 billion ($833 million) by December 2025. The firm targets companies with annual revenues starting at R$100 million ($17 million).

The ASA financial ecosystem operates primarily as a digital platform. However, Safra understood the importance of physical presence in key markets. Each regional office mirrors the São Paulo headquarters in design and furnishings.

All staff work as formal employees rather than banking correspondents. Alberto Safra left the family’s traditional banking business in 2019 following disagreements with his brother David.

He then established ASA Investments, which has evolved into a diversified financial institution. The company now encompasses corporate banking, wealth management, private banking, and asset management divisions.

ASA Expands Its Financial Footprint Amid Strong Growth

This growth builds on the success of ASA’s investment arm. ASA Hedge ranked as Brazil’s top-performing fund among 188 competitors in 2022. It achieved an impressive 318% of CDI benchmark returns that year.

Safra continued his expansion in February 2025 by launching ASA Asset Management Switzerland in Geneva. This move established an international footprint for the growing financial group.

The company currently operates as a Direct Credit Society under Brazilian Central Bank regulations. It now seeks transformation into a finance company. This regulatory evolution will expand operational capabilities and strengthen market position.

Despite Brazil’s challenging interest rate environment, Costa views current conditions as an opportunity. He attributes this confidence to ASA’s conservative lending approach, deep market knowledge, and robust technology platform.

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