IBOV 183,827.59 ▲ 0.46% IPSA 11,055.91 ▼ 0.73% IPC MEX 65,071.30 ▲ 0.20% MERVAL 2,782,561 ▼ 0.59% COLCAP 2,558.92 ▼ 0.79% BVL PERÚ 60,220.45 ▲ 0.32% USD/BRL5.20▼ 0.43% USD/MXN18.07▲ 0.41% USD/CLP972.08▲ 0.38% USD/COP3,323▲ 0.62% USD/PEN3.44— 0.00% USD/ARS1,524▼ 0.05% USD/UYU40.27▲ 3.67% USD/PYG5,843▲ 2.30% USD/BOB11.96▲ 0.45% USD/DOP59.27▲ 2.75% USD/CRC452.68▲ 2.68% USD/GTQ7.64▲ 3.13% USD/HNL26.87▲ 3.23% USD/NIO36.62▲ 2.65% USD/VES856.92▲ 0.01% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD 157.28 — 0.00% USD/TTD6.70▲ 1.64% EUR/BRL5.90▲ 0.05% BRENT 88.88 ▼ 0.03% WTI 83.11 ▼ 0.11% IRON ORE 161.91 — — COPPER 6.61 ▲ 0.03% GOLD 4,461 ▲ 1.78% SILVER 65.59 ▲ 1.26% SOY 1,184 ▲ 3.20% CORN 480.50 ▲ 10.02% WHEAT 655.00 ▲ 3.93% COFFEE 317.25 ▼ 5.51% SUGAR 16.43 ▼ 1.79% ORANGE JUICE 138.55 ▼ 0.47% COTTON 85.03 ▲ 2.33% COCOA 5,719 ▲ 3.18% BEEF 223.60 ▼ 3.93% CATTLE 339.10 ▼ 3.16% LITHIUM 75.20 ▲ 1.47% PETR4 41.64 ▼ 0.05% VALE3 72.97 ▲ 0.83% ITUB4 38.60 ▼ 1.03% BBDC4 16.85 ▲ 0.36% ABEV3 14.89 ▼ 0.80% BBAS3 19.37 ▲ 0.47% B3SA3 14.26 ▼ 0.21% WEGE3 47.59 ▲ 0.49% PRIO3 59.14 ▼ 0.19% SUZB3 41.33 ▲ 2.35% RENT3 34.68 ▼ 0.09% AZZA3 15.89 ▼ 2.63% CSAN3 3.22 ▼ 1.83% RAIZ4 0.25 — 0.00% PCAR3 2.75 ▼ 0.36% GMAT3 3.65 ▼ 1.08% PSSA3 48.13 ▼ 0.54% CVCB3 1.33 ▼ 2.92% POSI3 3.36 ▲ 2.44% SLCE3 13.34 ▲ 0.30% NATU3 8.14 ▼ 0.73% IBOV 183,827.59 ▲ 0.46% IPSA 11,055.91 ▼ 0.73% IPC MEX 65,071.30 ▲ 0.20% MERVAL 2,782,561 ▼ 0.59% COLCAP 2,558.92 ▼ 0.79% BVL PERÚ 60,220.45 ▲ 0.32% USD/BRL 5.16 ▲ 0.01% USD/MXN 17.06 ▼ 0.24% USD/CLP 913.98 ▲ 0.04% USD/COP 3,140 ▲ 0.03% USD/PEN 3.36 ▼ 0.66% USD/ARS 1,493 ▲ 0.10% USD/UYU 40.27 ▲ 1.24% USD/PYG 5,939 ▲ 1.68% USD/BOB 11.64 ▼ 0.76% USD/DOP 58.34 ▲ 1.25% USD/CRC 445.92 ▲ 0.89% USD/GTQ 7.62 ▲ 2.21% USD/HNL 26.79 ▲ 1.57% USD/NIO 36.62 ▲ 0.69% USD/VES 762.44 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.28 — 0.00% USD/TTD 6.70 ▲ 0.61% EUR/BRL 5.95 ▲ 1.01% BRENT 88.88 ▼ 0.03% WTI 83.11 ▼ 0.11% IRON ORE 161.91 — — COPPER 6.61 ▲ 0.03% GOLD 4,461 ▲ 1.78% SILVER 65.59 ▲ 1.26% SOY 1,184 ▲ 3.20% CORN 480.50 ▲ 10.02% WHEAT 655.00 ▲ 3.93% COFFEE 317.25 ▼ 5.51% SUGAR 16.43 ▼ 1.79% ORANGE JUICE 138.55 ▼ 0.47% COTTON 85.03 ▲ 2.33% COCOA 5,719 ▲ 3.18% BEEF 223.60 ▼ 3.93% CATTLE 339.10 ▼ 3.16% LITHIUM 75.20 ▲ 1.47% PETR4 41.64 ▼ 0.05% VALE3 72.97 ▲ 0.83% ITUB4 38.60 ▼ 1.03% BBDC4 16.85 ▲ 0.36% ABEV3 14.89 ▼ 0.80% BBAS3 19.37 ▲ 0.47% B3SA3 14.26 ▼ 0.21% WEGE3 47.59 ▲ 0.49% PRIO3 59.14 ▼ 0.19% SUZB3 41.33 ▲ 2.35% RENT3 34.68 ▼ 0.09% AZZA3 15.89 ▼ 2.63% CSAN3 3.22 ▼ 1.83% RAIZ4 0.25 — 0.00% PCAR3 2.75 ▼ 0.36% GMAT3 3.65 ▼ 1.08% PSSA3 48.13 ▼ 0.54% CVCB3 1.33 ▼ 2.92% POSI3 3.36 ▲ 2.44% SLCE3 13.34 ▲ 0.30% NATU3 8.14 ▼ 0.73%
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Wednesday, September 30, 2026

Localiza’s Q3 Profit Soars 22% on Strategic Pricing

By · November 12, 2024 · 2 min read

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Brazil’s car rental giant Localiza has defied expectations in its third-quarter results for 2024. The company reported a net profit of R$812.1 million ($142.5 million), marking a 22.2% increase from the previous year.

This surge in profitability stems from Localiza’s strategic pricing and operational improvements over the past three years. The company’s consolidated net revenue reached R$9.7 billion ($1.7 billion), a substantial 32.3% year-over-year growth.

This impressive figure reflects Localiza’s ability to capitalize on seasonal demand and implement effective price adjustments across its divisions. Localiza’s car rental segment showed remarkable progress.

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It generated R$2.44 billion ($428 million) in net revenue, an 18.7% increase from the previous year. The company achieved this growth through efficient price management and a well-balanced product mix.

The fleet management division also performed strongly. It reported net revenue of R$2.14 billion ($375.4 million), representing a 23.9% year-over-year increase. This growth resulted from higher volumes and improved daily rates.

Localiza's Q3 Profit Soars 22% on Strategic Pricing
Localiza’s Q3 Profit Soars 22% on Strategic Pricing.
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Perhaps the most significant turnaround came from Localiza’s used car sales division. It reported net revenue of R$5.07 billion ($889.5 million), a staggering 43.7% increase from the previous year.

Localiza’s Recovery

This improvement signals a recovery in the used car market after a period of volatility. Localiza’s EBITDA (earnings before interest, taxes, depreciation, and amortization) rose by 24.1% to R$3.32 billion ($582.5 million).

This metric underscores the company’s enhanced cash generation capacity. The company’s focus on profitability is evident in its improved ROIC (return on invested capital) spread.

It reached 5.5 percentage points in the third quarter. While this marks progress, it remains below the historical average of 13 percentage points. Localiza has also made strides in managing its debt.

The company’s leverage ratio, measured by net debt to EBITDA, decreased by 0.2 percentage points to 2.57 times. This reduction reflects Localiza’s efforts to optimize its capital structure.

In addition, the company’s success story extends beyond mere numbers. It represents a triumph of market-driven strategies over government intervention.

Localiza’s ability to adapt to changing market conditions and implement effective pricing strategies demonstrates the power of free-market principles.

However, challenges remain. The company must continue to navigate a complex economic landscape. It needs to balance growth with profitability while maintaining its competitive edge in a dynamic market.

Live Company IntelligenceLocaliza Rent a Car S.A — the full investor dossierInside: live share price, market cap, three-year financials, valuation, ESG and peer benchmarks — plus the latest Rio Times coverage.
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◆ Live Company Intelligence
Localiza Rent a Car
SA: RENT3RENT3IndustrialsRental & Leasing Services24,558 employees
R$42.01B
Market cap

Valuation & profitability

Market capR$42.01B
Revenue (TTM)R$46.35B
P / E ratio12.1
Profit margin7.4%
Return on equity13.0%

Price & risk

52-wk low
$31.74
52-wk high
$52.68
Beta (volatility)0.23
200-day average$43.06

Revenue trend · 6y

20202025
Latest R$41.78B

Ownership

Institutions59.8%
Shares outstanding1.06B

Dividend

Yield5.5%
Payout ratio50.3%
Fwd. annual$2.23
What Localiza Rent a Car does. Localiza Rent a Car S.A., together with its subsidiaries, engages in the car rental business in Brazil and internationally. It is involved in fleet administration and management; sale and support of used cars; granting franchises; vehicle claims management; provision of tracking and telemetry solutions; travel and tourism agency services; and other automotive…
Data: RT fundamentals (RENT3.SA) · figures in BRL · as of 30 Sep 2026More company intelligence →

This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error

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