Latin America and the Caribbean: the hotel industry is getting stronger
In 2022, Hilton Latin America and the Caribbean opened eighteen hotels in six countries in the region and announces a pipeline of one hundred more hotels.
Despite the recession, the hotel industry in the region seems to be developing further.
On January 21st, the first Tru by Hilton branded hotel in Mexico officially opened.
This is the Tru by Hilton Monterrey Fundidora, located near the park of the same name and the main attractions of the capital of Nuevo Leon.
The 120-room establishment promises its guests a simple and energetic stay that is distinguished by its value.
It also features the brand’s new, regionally-inspired prototype with new room designs, an updated exterior and color palette, as well as a localized food and beverage offering and a large lobby that includes areas for working, playing, eating and relaxing.
“As we expand Tru’s presence in the Caribbean and Latin America, we are grateful to be able to work with experienced owners to launch this dynamic brand in desirable markets and meet the demands of travelers worldwide. We look forward to welcoming our guests to the Tru by Hilton Monterrey Fundidora and bringing our renowned hospitality to a second Tru property in Mexico,” said Juan Corvinos, senior vice president of development, architecture and construction, of Caribbean and Latin America Hilton.
A few days earlier, on January 19, the company opened a second hotel in the city of Santa Marta, Colombia.
It is the second Hilton in Colombia’s oldest Hispanic city, located on the seafront and close to the Sierra Nevada mountains and the ruins of Tayrona National Park.
At a frenetic pace, Hilton opened its 200th Cancun property in Latin America and the Caribbean: the Waldorf Astoria Cancun, a 173-room luxury resort on 40 acres of shoreline.
In 2022, the brand opened eighteen hotels in six Latin American and Caribbean countries.
“We are thus continuing the momentum of our 18 brands in the region and are already represented in more than 28 countries on the continent. And most importantly,” Corvinos points out, “we have 100 more hotels in the pipeline that we’re adding to every month. Our development team is constantly looking for new ways to open even more [Hiltons].”
Much of the company’s expansion in the Caribbean and Latin America has occurred over the past decade.
75% of the current hotel portfolio opened where owners and investors shared Hilton’s vision that the region represents an incredible growth opportunity.
By building a team of market experts, strategically launching its portfolio of brands, pursuing new build and repurposing opportunities, and expanding into areas like all-inclusive, Hilton has tripled its regional portfolio in just 10 years.
Hilton is a global hospitality company with a portfolio of 18 brands including Waldorf Astoria, Conrad, Curio and Double Tree, encompassing 7,000 properties and more than 1.1 million rooms in 123 countries and territories.
Hilton properties in the Caribbean and Latin America total more than 36,000 rooms, representing more than 10% of the company’s portfolio outside the United States.
In Latin America, the company currently has 185 hotels, almost 100 of which are in Mexico.
The company has announced that it intends to expand its hotel portfolio by at least fifty percent over the next five years with the existing projects in South America and the Caribbean.
Caribbean tourism is the most important source of income on the Caribbean islands and is well developed with hotels
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