H&M opens logistics hub in Panama as distribution point to Central America

RIO DE JANEIRO, BRAZIL – H&M chose Panama as its logistics hub for the region and set up in Panama Pacifico to distribute all its fashion products from there mainly to Central America, and also opened its first store in the Multiplaza Shopping Center.

“H&M has always been evaluating new markets and has been interested in Panama because we believe it has a lot of potential. It is a country with strong foreign investment. It has large structures and large shopping centers with a variety of options for the Panamanian consumer,” explained Jaime Sampol, General Manager of Hola Moda, about the arrival in the country.

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Paola Alvarado, Marketing Manager, analyzed the opening of the store and the first days in the market: “We have felt a good reception. Customers are very excited, and we have been able to connect with them positively. We are thrilled.”

There are currently around 90 employees working for the company at its various locations: the distribution center, the store, and the headquarters.

“We wanted to benefit from the conditions of a free zone, we decided on Panama Pacifico because the infrastructure is a great differential, just the access, and the order they have shows it. Also, because of the proximity to downtown Panama. It is the best option for our store,” said Sampol.

“The fact that renowned companies with a great track record are betting on Panama Pacifico as the center of their operations shows us that we are heading in the right direction, creating a world-class space that facilitates the growth of our clients’ businesses.

“We consider ourselves a strategic partner for our clients, providing knowledge and special benefits to strengthen their strategic advantages. We consider that each investment is a vote of confidence to promote the joint growth of the area and Panama,” said Ricardo Alberto Icaza, Business Director of Panama Pacifico.