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Mexican Bitso intends to invest US$286 million to dominate the crypto market in Brazil

RIO DE JANEIRO, BRAZIL - "The growth of PIX is the clearest testament to how fintechs can change the status quo," said Vogel, founder of Bitso cryptocurrency platform.

"Brazil is a giant market, and when we think about the crypto industry we think that what's happening now is just the tip of the iceberg."

It's not just words. Daniel is directing much of Bitso's resources - more specifically, R$1.5 billion (US$286 million) - to implement this growth strategy in Brazil, where it will go head-to-head with Mercado Bitcoin, founded 8 years ago.

Bitso has ammunition . . .

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