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GringoView: Sydney for President

(Opinion) The realization by genius ad man, Lester Wunderman that “data is an expense and knowledge is a bargain” was a societal game changer and much more than that.

If we knew a lot about people, their likes and dislikes, their incomes and possessions, their families, occupations, education, political party membership, holiday preferences, what kinds of cars they like to drive, married or single, number and ages of children, all that stuff and more, we’d have the keys to the treasure chest.

We could even eavesdrop on their most intimate moments with Alexa and smartphones, capturing their every word . . .

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