Virgin Mobile’s revenge: British firm seeks to regain ground and double revenues in Chile, Mexico and Colombia

The social outbreak of October 2019 and then the spread of the coronavirus caused the collapse of its subscriber base in Chile: as of September 2021, according to data from the Undersecretariat of Telecommunications (Subtel), 115 thousand contracts were registered.

RIO DE JANEIRO, BRAZIL - In December Virgin Mobile announced the centralization of its three operations: Mexico, Colombia, and Chile. The London-based company aims to reduce costs and double its revenues in these markets through a formula that leverages the teams' strengths in each country.

To achieve its goal, the company has brought two executives on board, Carlos Gómez, who will serve as commercial manager, and Javier Flores, who will be in charge of the technology area.

In 2016, Virgin Mobile had on the order of 360 thousand subscribers, mostly prepaid at its best time in Chile. Its greatest . . .

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