63% of Brazilian consumer industry CEOs say economy will accelerate

RIO DE JANEIRO, BRAZIL – Some 82% view the international economic scenario over the coming 12 months with positive prospects. In turn, the global average for this indicator stands at 77%.

In Brazil, 5% of executives surveyed believe that 2022 will be a year of international economic stability, while 13% project a slowdown.

As for Brazil’s GDP, 63% believe that the country’s economy will accelerate, another 26% expect a slowdown, while 11% said there will be stability.

The data are from PwC’s 25th Annual Global CEO Survey, which interviewed over 4,400 executives in 89 countries.

PwC Brazil partner Carlos Coutinho says this optimism is related to the challenging scenario that companies in the sector experienced over the last 2 years of pandemic and the difficulties they managed to overcome.

Looking back and considering the resilience and adaptation of their businesses, the majority tends to believe that the future will be better. However, the survey does not quantify CEOs’ expected economic growth.

The CEO Survey also revealed that macroeconomic instability (66%), cyber risks (47%) and climate change (39%) are among the top global concerns of Brazilian CEOs in the sector, which may negatively impact companies in the coming year.

In terms of impacts, the sector leaders mostly mentioned that economic instability can affect sales (81%) and the development of products and services (42%), raising capital (39%), attracting and retaining talent (39%), and innovation (39%).

Coutinho also pointed out that the survey was conducted before the Omicron variant of the coronavirus reached Brazil, so the economic optimism does not accurately report the views of business leaders after the new strain was discovered.

ACQUISITIONS

Further data in the survey shows that companies in the consumer sector are more involved in acquisitions and new projects than the Brazilian average.

Of the total, 11% of CEOs in this segment said that their company engages in acquisitions more than 4 times a year, against an average of 6% of CEOs in Brazil as a whole.

This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error