RIO DE JANEIRO, BRAZIL - The German brand is celebrating its positive performance in Brazil, where it saw its sales in the first half of 2021 rise by more than 30%.
With a market share of almost 40%, BMW saw its competitors wane and despite the pandemic year posted a 43% increase in sales in 2020, instead of losing like the whole automotive sector.
Consequently, faced with such positive numbers, BMW reiterates its commitment to Brazil. The company's CEO in the region Alexander Wehr said that "while many countries in the region will take two to three years to recover . . .