After 33 years out of Brazil, Telefunken, a traditional German brand synonymous with TV in the country, is back in national retail. But not with televisions.
Licensed by the Argentine group Someco, the brand returned to the country at the beginning of the year with a focus on electronics.
The first step was to join the main e-commerce banners. After gaining visibility, it reaches 600 physical stores of 50 regional household appliance and furniture chains across the country.
Before Black Friday and Christmas this year, the brand should reach the physical stores of two prominent national retailers.
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