Spanish crypto bank Bit2Me expands to Brazil

RIO DE JANEIRO, BRAZIL – Spain has just made a qualitative leap in the global cryptocurrency industry with the positioning of Bit2Me in Latin America.

Its recent landing in Brazil was not by chance but responded to a carefully studied strategy to make the Spanish company one of the leading players in the digital currency industry in the Spanish-speaking market.

The landing in Brazil as a gateway to other Latin American countries comes after seven years since the company was launched by Leif Ferreira, current CEO of the platform, and Andrei Manuel, co-founder and COO.

Seven years is a long time for a startup and the evolution of the crypto universe, and Bit2Me arrives at this moment of international expansion with a backpack full of experience, knowledge, and talent.

During this time, it has managed to carve a niche for itself in this new digital industry that revolves around bitcoin and blockchain technology, where it stands as a “bridge” between the physical and digital worlds.

THE “BRIDGE” BETWEEN TWO “UNIVERSES”

More than a platform for the use of cryptocurrencies, Bit2Me is a suite of services that acts precisely as a “connection” between these two financial worlds, the physical/traditional and the digital, with an active informative and educational role in the technology that underpins this new system of decentralized finance.

The startup has promoted Bit2Me Academy, the largest online training school on bitcoin and blockchain, with more than four million students.

The dissemination of this technology is one of the hallmarks that most defines the Spanish company and makes it an active agent for advising and instructing the names that are building this new digital financial universe.

In this scenario, Bit2Me’s landing in Brazil as the first step in its expansion in Latin America places the company at the forefront of the Spanish-speaking cryptocurrency industry, on a par with names in the region such as Argentina’s Ripio.

To achieve this foray into the Brazilian market, Bit2Me has signed Ricardo Da Ros, former country manager of the Binance exchange, who will lead its future operations in the Latin American country.

In addition to being Binance’s country manager in Brazil, Da Ros was previously the business manager of the technology company Ripio in Brazil, a position that gave him an excellent knowledge of the Brazilian market. Da Ros holds a degree in Computer and Information Science from Ohio State University and is fluent in Portuguese, Spanish, Italian, and English.

TWENTY MILLION CRYPTO INVESTORS IN BRAZIL

“I am thrilled to join the Bit2Me family, it is an exchange with a great future, and that has in its DNA the founding principles of bitcoin. I believe that with Bit2Me, we will be able to improve the knowledge of cryptocurrencies in Brazil and bring the idea of Satoshi Nakamoto closer to all Brazilians interested in this revolution,” says Da Ros.

Brazil has a robust crypto community with at least 20 million investors, according to Bit2Me’s internal data. The traded volume of bitcoin in Brazil increased by more than 70% in 2021 compared to the previous year, thanks to the increase in institutional investment, according to figures from the Federal Revenue Service (RFB).

For Leif Ferreira, CEO of Bit2Me, “the signing of Ricardo Da Ros evidences the importance that Bit2Me gives to the international expansion of the company and, specifically, to the Brazilian market, which has seen in bitcoin a refuge from inflation and a good way to transfer value safely and cheaply.”

COMPLIANCE DEPARTMENT IN BRAZIL

For his part, Bit2Me’s CFO, Pablo Casadio, considers Brazil “a key country in Bit2Me’s entry into Latin America since more than 20 million Brazilians already invest in cryptocurrencies, which shows their interest in learning about this new technology”.

Bit2Me’s office in Brazil comprises more than 20 people and has a compliance department, which is exclusively dedicated to the Brazilian market and which “scrupulously applies the regulations related to the prevention of money laundering and the financing of terrorism,” as explained by the company.

The team includes advertising specialist Everton Behenck, who has led some of the most influential brands in Brazil, including Itaú, the largest bank in Latin America. Nelson Leoni, a former UN blue helmet who worked as director of communications for Unicef in Brazil and as head of digital strategy at UN headquarters in New York.

Renan Bonfin, a marketing expert who worked for years at the Latin American exchange Mercado Bitcoin, and André Rossi, head of operations with extensive experience in business development at the digital bank BTG Pactual, complete the team.

The Bank of Spain recognizes Bit2Me as a provider of virtual currency services. Bit2Me’s suite of services incorporates more than 20 solutions for buying, selling, and managing virtual currencies and euros “easily and securely from a single place.”

US$1.2 BILLION TRANSACTED IN 2021

The company has individual, professional, and corporate clients in more than 100 countries. In 2021, it had a transacted volume of close to €1.1 billion (US$1.2 billion), which was ten times the sum of all previous years.

At the end of September 2021, Bit2Me launched an ICO through B2M, its own utility token, in which it managed to raise €17.5 million in less than three minutes, a record figure in both volume and collection time. To this amount must be added the €2.5 million raised in a previous private round – which totaled €20 million.

Since November 1, B2M tokens have been available for purchase on the Bit2Me website. Holders of the required balance in B2M tokens enjoy bonuses of up to 90% on transactions in Bit2Me Wallet, among many other exclusive benefits and functionalities in Bit2Me Suite services.

BIT2ME ACADEMY, SPREADING KNOWLEDGE TO TRANSFORM FINANCE

Spreading knowledge of the crypto universe to underpin the construction of a new decentralized financial system is one of the most defining features of the Spanish company Bit2Me.

In addition to being an exchange, the organization stands out for being the creator of Bit2Me Academy, the largest online training school on bitcoin and blockchain, with more than four million students.

Its advisory and dissemination work goes beyond that provided free of charge to its users in the online academy. Bit2Me has already become one of the partners of public and private entities that are building this new digital financial system, and where the advice of the Spanish company is playing a key role in facing one of the most important revolutions of our time.

With information from El Español

LatAm Markets: Live Signals → — real-time movers, turnover leaders and FX across Latin America.