Digital Bank Nubank Nears Five Million Customers in Colombia

COLOMBIA · FINANCE

Nubank, the Brazil-based digital bank, says it is approaching five million customers in Colombia, a sign of how quickly app-based banking is gaining ground across Latin America.

How fast Nubank has grown in Colombia

The company reported another quarter of strong customer additions in Colombia in the first three months of 2026, putting it close to the five million mark. It ended 2025 with about four million customers, roughly double its 2024 base.

That reach is equal to about one in ten Colombian adults, the company says, with users in every department and nearly all municipalities. It counts itself among the country’s larger institutions by deposits.

Colombia is the newest of Nubank’s three markets, after Brazil and Mexico. The local arm offers savings accounts, credit cards and personal loans, and has been adding products as it grows.

A growing regional business

Parent company Nu Holdings reports more than 135 million customers across its three countries, with the large majority in Brazil and a growing base in Mexico. The group said quarterly net income reached US$871 million, up 41% from a year earlier, with revenue topping US$5 billion.

The numbers point to a broader shift, as digital banks win customers from traditional lenders across Latin America. Whether that growth holds will depend on credit quality and competition, which are tightening as the market matures.

Frequently Asked Questions

How many customers does Nubank have in Colombia?

The company says it is nearing five million, after ending 2025 with about four million. That is roughly one in ten Colombian adults, with users in every department.

What is Nubank?

It is a Brazil-based digital bank that operates through an app rather than branches. Its parent, Nu Holdings, serves Brazil, Mexico and Colombia, with more than 135 million customers in total.

How is the wider company performing?

Nu Holdings reported quarterly net income of US$871 million, up 41% from a year earlier, with revenue above US$5 billion. The growth reflects rising use of its products across all three markets.

Connected Coverage

For more on the region’s financial sector, see our coverage of a major Colombian cross-border deal. For another consumer-facing expansion, see our report on a car-sharing app entering the region.