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Brazil: Christmas 2021 posts 10% sales increase over 2020, yet below 2019

RIO DE JANEIRO, BRAZIL - ALSHOP estimates that sales in malls will reach R$204 (US$36) billion in the whole of 2021, representing 58% growth compared to 2020, a time when stores were affected by the pandemic, with restrictions on capacity. If compared to 2019 sales, however, a 3.5% reduction is expected.

The high dollar, inflation, high unemployment, lack of consumer confidence, shortage of raw materials and also a lack of products on the market in several segments are listed by ALSHOP as factors hindering a greater increase in sales.

According to the survey, some 77% of consumers bought . . .

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