Itaú Unibanco retains its reigning title as the most valuable brand in Brazil, boasting a value of US$8.7 billion (roughly R$42.7 billion), reflecting a 32% surge since 2022.
This financial titan of Latin America overshadows other brands, carrying a value 70% greater than the runner-up, as shown in a study carried out by UK-based consulting firm, Brand Finance and released on Wednesday (7).
Having operated for 98 years across 18 nations, Itaú Unibanco has racked up significant milestones, such as R$30 billion in net revenues, a customer base of 70 million, nearly 100 . . .
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