RIO DE JANEIRO, BRAZIL - In the 1970s, American economist David Birch used a metaphor from the animal kingdom to describe companies' diversity and impact.
According to him, micro-enterprises are like mice, there are many, but they do not grow and do not have an impact on the creation of new jobs.
Large companies are elephants; they move slowly and do not generate many new jobs. In contrast, young companies that grow rapidly and create more new jobs are gazelles.
Over time, this metaphor has been enriched with more animals, creating what Hugo Kantis calls "an entrepreneurial safari."
Kantis describes . . .
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