What do Brazilian gamers think about the metaverse?

The metaverse is already a popular term among Brazilian gamers.

A survey by Bayz, a platform specialized in crypto-games, shows that approximately 9 out of 10 players reveal that they know, at some level, the ecosystem of immersive technologies.

The survey “Web-based Games3: Potential for Adoption by the Brazilian Gamer Population,” conducted in partnership with Offerwise, also indicates that 87% of the participants who consider themselves gamers already have a concrete idea about what the metaverse is and how it will impact future relations of consumption, entertainment, and socialization.

Despite the high level of knowledge, few have had the opportunity to live some experience within the metaverse: only 14%.

The platforms that stood out most within this slice of higher activation are, in order, Fortnite, Minecraft, Roblox, and GTA RP.

The Sandbox and Decentraland, native platforms within the metaverse, also appear in the ranking with visibility, despite Brazil’s short launch time.

The study shows that consumers seek a connection with brands that want long-term relationships.

In this relation, the research brought that 72% fully agree that “the brands that want to be successful in the future need to have a presence inside digital worlds, like in games.”

64% declare that “they like more the brands that have a strong digital presence,” and 61% also state that “they feel the brand is closer to them when they can see them inside digital worlds.”

For Bayz co-founder João Borges, admiration for a brand needs to be earned in the new virtual territory, and those that don’t look closely at the metaverse may lose market share shortly.

“Companies, products, and services that are market leaders may be left behind if they don’t connect quickly with their audiences, who are seeing in the metaverse an opportunity for a closer and more real connection,” he said.

“You need to be in that universe with the right message, with relevance to the medium, and without question, occupying a unique and true territory that no other brand could.”

The survey also focused on understanding what the consumers’ expectations are regarding possible experiences in the metaverse:

70% of respondents like the idea of attending movie screenings; the same percentage expects to have the chance to upgrade their education and learning activities.

Moreover, for 69%, there is also the expectation that the metaverse will transcend their entertainment and fun experiences.

Another 66% are super interested in participating in sporting events, and 65% are excited about the idea of being able to make diverse purchases of physical or digital products, like in a mall, but within virtual worlds.

“In the survey, it is evident that there are no limits to what companies and brands can explore to have their consumers increasingly close and actively and creatively participating in their business decisions within the metaverse,” concludes the executive.

With information from Forbes

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