Plano&Plano Surges in Sales and Launches, Bets on Volume and Landbank Expansion
Plano&Plano (PLPL3), as reported by Money Times, posted a sharp rise in sales and launches in the first quarter of 2025, signaling a clear bet on volume and landbank expansion in Brazil’s competitive real estate market.
The company reported net sales of R$855 million ($145 million), a 44.1% increase over the same period last year. This growth came as Plano&Plano sold more than 3,900 units, up 29.7% from the first quarter of 2024.
This occurred even as the average selling price per unit dropped 4.5% to R$235,800 ($40,000). Plano&Plano launched five new projects in the quarter, one more than last year, with a total launch value of R$1.18 billion ($200 million), up 153% year-on-year.
The average price of new launches rose 6.8% to R$273,900 ($46,000), reflecting a shift in the product mix and a possible move to higher-margin segments.
The company’s landbank reached R$30.9 billion ($5.2 billion), with 93% of it in São Paulo, reinforcing its focus on Brazil’s largest urban market. The company’s 12-month sales velocity (VSO) stood at 52.6%, a slight decrease of 0.4 percentage points from the end of 2024.
This figure shows that Plano&Plano continues to turn over its inventory at a steady pace, even as it increases the number of launches and units sold. Plano&Plano reported cash consumption of R$142.7 million ($24 million) in the quarter, mainly due to one-off events.
These included a R$55 million ($9 million) outlay for land purchases and a R$200 million ($34 million) dividend payment to non-controlling shareholders.
Strong Financial Position Supports Continued Growth
Despite this, the company maintains a strong balance sheet, with a net debt position of -R$106 million (-$18 million) and a net margin of 15.5% for 2025.
Analysts expect Plano&Plano to continue its growth streak, with projected net sales of R$3.15 billion ($534 million) and net income of R$489.7 million ($83 million) for 2025.
The company’s return on equity stands at 49.7%, and its dividend yield is forecast at 12%, reflecting a focus on shareholder returns. Plano&Plano’s strategy of expanding its landbank and focusing on volume sales, even at lower average prices, positions it to capture more of the affordable housing market.
The company’s performance in the first quarter of 2025 shows that it can grow aggressively while maintaining financial discipline, a combination that will be tested as it continues to scale in a volatile market.
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