
Context: How Bolsa de Valores de Montevideo works, and what it makes issuers disclose · Uruguay on the LatAm Power Map
For nearly a century, one Uruguayan family company has quietly built ice plants, juice brands, and cold-storage warehouses into the country’s most versatile agro-industrial group — then, in a stroke, sold its crown-jewel business and reinvented itself from scratch.
| Full name | Frigorífico Modelo S.A. (Frimosa) |
| Ticker / Exchange | MODELO.UY — Bolsa de Valores de Montevideo (BVM) |
| Headquarters | Tomás Gomensoro 2906, Montevideo, Uruguay |
| Sector | Agro-industrial / Logistics & Consumer Foods |
| Employees | 201–500 (LinkedIn disclosure) |
| Market value (market cap) | Not published: shares trade very rarely on the BVM — Búsqueda counted only five transactions in a single year — and no market price or cap is disclosed in BVM or BCU filings. |
| Yearly sales (revenue) | UYU 2,588M (~USD 64.2M) — FY ended June 2025; trailing 12 months to Dec 2025: UYU 3,217M (~USD 79.8M) |
| Net profit | UYU 438M (~USD 10.9M) — FY ended June 2025 |
| Net margin | 16.9% — FY June 2025 (our calculation: 438/2,588) |
| Return on equity | 6.5% — FY June 2025 (FIX SCR; equity UYU 7,391M / ~USD 183M) |
| Total assets | UYU 8,578M (~USD 212.8M) — June 2025 |
| Net debt | UYU ~104M (~USD 2.6M) — near zero (our calculation: debt 634M minus cash 530M, June 2025) |
| Debt/operating earnings (EBITDA) | 1.8× — June 2025 (FIX SCR) |
| Price-to-earnings ratio | Not published: no active market price disclosed |
| Dividend yield | Not published: dividends are paid (UYU 117 (US$3)M in FY2025) but no share price exists to calculate a yield |
| Credit rating | A+(uy) — FIX SCR / Fitch affiliate; rating withdrawn April 2026 at issuer’s request, with Stable outlook at withdrawal |
| Auditor | Ernst & Young Uruguay; accounts prepared under IFRS |
| Website | frimosa.com.uy |
What it is
Founded in 1929, Frimosa is dedicated to the manufacture of ice, cold supply, fruit packing, production and marketing of juice concentrates, fruit juices and essential oils, and agribusiness activities. That historic description no longer fully fits: the company has deliberately rebuilt itself into a holding group spanning dry logistics, consumer food distribution, seafood, cattle farming in Uruguay and Paraguay, and its long-running Dairyco juice and Hielo Modelo ice brands.
In juice, through the Dyrico brand, the company holds a market share of 30% in Uruguay. Its main plant has 70,000 cubic metres of space for frozen products and 38,000 cubic metres of cooling chambers; it also has 6,000 cubic metres of controlled-atmosphere chambers and five rapid-freezing tunnels.
Who owns it
Shareholders divide into two broad groups: the “family management” of the company on one side, and financial investors — stock brokers and institutional holders — on the other. No single shareholder controls more than 10% of the capital on its own.
The Fernández family effectively runs the company as the management bloc, but exact percentage stakes are not disclosed in available BVM or BCU filings — consistent with Uruguayan market practice for widely-held registered shares.
Accounts are audited by Ernst & Young Uruguay under International Financial Reporting Standards. Frimosa is one of very few Uruguayan companies that lists its equity on the BVM; its shares have virtually no trading activity.
Who runs it
Agustín Fernández serves as president of the company, and Santiago Fernández as vice president. Both are identified with the controlling family management bloc and have been the public faces of the group’s strategic pivot.
No CFO name is disclosed in available exchange or regulatory filings.
Agustín Fernández has described Frimosa’s acquisition strategy as seeking partners with “good numbers, sustained growth and a very aligned team.” The Fernández family name also appears in the company’s cattle-farming activities, with Rodrigo Fernández Abella publicly associated with the Aberdeen Angus breeding side of the business.
The money, in plain words
Sales nearly doubled in two years. Revenue for the trailing 12 months to December 2025 reached UYU 3,217M (~USD 79.8M), with the logistics segment alone accounting for roughly 23% of sales and 49% of operating profit (EBITDA) in that period.
The FY2025 full-year net margin of 16.9% (our calculation: UYU 438 (US$11)M profit on UYU 2,588 (US$64)M in sales) is healthy for an industrial company, though it includes some non-recurring items from the asset-sale cycle.
The balance sheet is almost debt-free — net financial debt of only ~UYU 104M (~USD 2.6M) at June 2025, or 0.3× operating earnings (our calculation). By December 2025 total financial debt had grown to UYU 828M (~USD 20.5M), with cash of UYU 740 (US$18)M covering 1.1× the short-term portion.
The company is funding heavy capital expenditure — UYU 1,155M (~USD 28.6M) in FY2025 — from internal cash and bank credit, with no new equity issuance.
What it is doing now
The strategic turn of the decade was the 2022–2023 sale of the cold-storage-for-hire and bonded-warehouse businesses. Frimosa agreed to sell 100% of its cold-logistics and bonded-warehouse operations in Uruguay, plus its Paraguayan cold-storage subsidiary, to Emergent Cold Latam for USD 53 million; the transfer of the Paraguayan shares closed in March 2023 and the Uruguayan assets followed in July 2023.
That cash funded reinvestment in three directions.
First, dry logistics: through its subsidiary Doraline S.A., Frimosa has built 85,400 m² of warehousing at its Polo Oeste logistics park, with a further 33,000 m² under construction. Second, consumer foods: it acquired 70% of Maosol S.A., a frozen-food importer and distributor with over 30 years in the Uruguayan market.
Third, seafood: Frimosa acquired a majority stake in Mar Austral, a company specialising in the import and marketing of seafood products including fish and shellfish.
What to watch
- Credit-rating withdrawal. FIX SCR confirmed the A+(uy) rating as Stable but withdrew it in April 2026 at the company’s own request. That removes an external anchor on the company’s financial discipline and is worth monitoring.
- Capital expenditure vs. cash flow. The trailing free cash flow to December 2025 was negative UYU 1,434M (~USD 35.6M), driven by capital investment of UYU 1,192 (US$30)M. Whether Polo Oeste’s new 33,000 m² fills fast enough to close that gap is the key near-term question.
- Share liquidity. The BVM-listed shares have almost no secondary-market activity. Any investor wanting to buy or sell faces a structural illiquidity problem that no strategy announcement resolves.
- Food-distribution integration. Both Maosol and Mar Austral are new to the Frimosa orbit. The enlarged cold-distribution capacity is expected to be operational by mid-2026. Execution risk is real for a company whose DNA is logistics, not branded consumer food.
- Paraguay expansion. Frimosa opened a dry-logistics operation in Asunción in 2024. Regional diversification adds opportunity but also complexity management has not previously had to handle at scale.
Sources
- Bolsa de Valores de Montevideo — Frimosa filings page (financial statements, risk ratings, assembly minutes): bvm.com.uy/operadores/documentos/72
- FIX SCR Uruguay (Fitch affiliate) — Informe de Calificación, 30 April 2026 (full financial summary table, FY2022–FY2025 and trailing Dec 2025): fixscr.com
- Frimosa corporate website — company documents and news releases: frimosa.com.uy
- Frimosa — Mar Austral acquisition announcement: frimosa.com.uy
- InfoNegocios — interview with president Agustín Fernández on Maosol acquisition and Polo Oeste expansion: infonegocios.biz
- Búsqueda — shareholder structure and governance reporting (May 2023, August 2024): busqueda.com.uy
- Banco Central del Uruguay — institutional registry entry for Frimosa: bcu.gub.uy
- Market data: EODHD (ticker reference only; financial figures sourced from FIX SCR and BVM primary filings above).
This is news, not investment advice.
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