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Opinion: is this the end of the big dream for Brazil’s Natura &Co?

By Graziella Valenti

(Opinion) The reality is slowly becoming clear.

Gradually the market is realizing, with hard work and unnecessary surprises, that the departure of Roberto Marques and the arrival of Fabio Barbosa as CEO of Natura &Co is a change of strategy and not just of CEO.

The direction of the ship has changed.

To make it clear once and for all: Natura &Co's "big dream" of being the fourth largest cosmetics company in the world is now behind us.

Being big is no longer so important; being efficient is.

The expected synergies from managing four . . .

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