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Porsche is the world’s most valuable luxury brand

At 9.4 billion euros, Porsche's IPO on the Frankfurt Stock Exchange at the end of September was the largest in Germany in more than 25 years. For Brand Finance, the operation's success confirmed the company's value.

According to Brand Finance, Porsche lost 2% in brand value this year compared to 2021 but remained in first place among the world's most valuable luxury brands.

Over the past five years, the company has maintained its lead, rising from a value of US$19.05 billion in 2018 to US$33.7 billion currently - a 77% increase in . . .

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