Nubank is the strongest brand in Brazil

According to the magazine responsible for publicizing the award in Brazil, the brand strength evaluation is based on four pillars: differentiation, relevance, esteem, and knowledge.

RIO DE JANEIRO, BRAZIL - British WPP group elected the Brazilian fintech Nubank (NUBR33) as the strongest brand in Brazil in 2022. The classification uses as parameters the company's influence over the public and other companies in the segment.

The ranking is prepared by TM20 Branding and published annually . . .

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