
Context: How B3 (Brasil, Bolsa, Balcao) works, and what it makes issuers disclose · Brazil on the LatAm Power Map
Brazil’s largest vehicle dealership network — selling everything from city cars to farm machinery — became the first of its kind to list on the São Paulo stock exchange in December 2024. It is growing fast, but not yet profitably.
| Full name | Automob Participações S.A. |
| Ticker / exchange | AMOB3 — B3 Novo Mercado, São Paulo |
| Headquarters | Cuiabá, Mato Grosso, Brazil |
| Sector | Consumer Cyclical — Auto & Truck Dealerships |
| Employees | 5,800 |
| Market value (market cap) | BRL 489M (~$94.6M USD) |
| Yearly sales (revenue, 12 months to Mar 2025) | BRL 12.82B (~$2.48B USD) |
| Net loss (12 months to Mar 2025) | BRL –286M (~–$55.3M USD) |
| Net margin | –2.4% (EODHD) |
| Return on equity | –13.2% (EODHD) |
| Price-to-earnings (P/E) | Not applicable (loss-making) |
| Dividend yield | None |
| Website | ri.automob.com.br |
What it is
Automob Participações S.A. (AMOB3) is the largest network of light and heavy vehicle dealerships in Brazil. Today it operates more than 200 outlets, representing 38 brands across cars, motorcycles, heavy trucks, agricultural machinery, and construction equipment.
The journey began in 1995 with the acquisition of Original Autos, the starting point of operations in the light vehicle segment. In 2024, parent SIMPAR carried out a strategic reorganisation that unified the group’s light and heavy vehicle dealership operations into a single company, significantly expanding its product portfolio and geographic reach.
On 16 December 2024, Automob reached a milestone by becoming the first company in the dealership sector to be listed on B3, in the Novo Mercado segment — the highest level of corporate governance on the Brazilian stock exchange.
Who owns it
Automob is controlled by the listed holding company SIMPAR S.A. (SIMH3). After the 2024 reorganisation, SIMPAR increased its stake in Automob from 60.11% to 71.75%.
Insiders as a group hold around 76.9% of shares (EODHD), leaving a thin free float — just over 23% of shares trade openly on the market.
SIMPAR is one of Brazil’s largest logistics conglomerates and also controls JSL (JSLG3), Movida (MOVI3), and Vamos (VAMO3). As part of the reorganisation, SIMPAR acquired 144.6 million Automob shares — a 16.53% stake — from founders Mauricio Celso Berringer Portella, Giovanni Marco Delle Sedie, and Fernando Carlos Berringer Portella for BRL 226M (~$43.7M USD), payable in four annual tranches through 2028.
Who runs it
In June 2025, Automob’s board accepted the resignation of founding CEO Antônio da Silva Barreto Júnior and approved Sebastián Dario Los as his successor, effective 1 July 2025. Los brings more than 25 years in the supermarket business, including 22 years at the Chilean group Cencosud — the last six as its Brazil CEO.
His experience in retail sectors known for razor-thin margins and fierce competition was a principal factor in his selection, with a key task being to drive higher productivity per outlet. The CFO and full board composition are not individually disclosed in available public sources beyond the investor-relations filings on the company site.
The money, in plain words
Sales grew 28.6% from 2023 to 2024 (BRL 9.52 (US$2)B to BRL 12.24 (US$2)B), then a further 4.7% to BRL 12.82 (US$2)B through the most recent twelve months — solid top-line momentum (our calculation). The problem is that financing costs are swallowing the operating profit: after paying interest, the company lost BRL 286M (~$55.3M USD), a net loss margin of –2.4%.
The balance sheet carries net debt — total borrowings of BRL 2.94B (~$569M USD) minus cash of BRL 265M (~$51M USD) — leaving a net debt load of roughly BRL 2.68B (~$518M USD), against shareholder equity of BRL 2.02B (~$391M USD) (our calculation). That leverage, in a high-interest-rate Brazil, is the central financial challenge; it explains why return on equity is –13.2% even as the business itself earns an operating profit.
What it is doing now
Further acquisitions remain on the agenda, but management has signalled a more cautious approach to dealmaking given the cost of financing in the current economic environment. The immediate internal priority is integrating systems across the network: that process includes unifying databases and customer-relationship management platforms across all business units.
In light vehicles, demand for used cars is strong, but the market remains highly fragmented — roughly 98% of players operate 15 outlets or fewer — creating a long runway for consolidation. In heavy vehicles, Brazil has the fourth-largest truck fleet in the world, underpinned by road transport handling roughly 60% of the country’s freight.
What to watch
- Interest costs vs. operating profit. The business earns an operating profit; whether it ever reaches net profit depends on whether Brazilian interest rates fall fast enough to reduce debt servicing costs.
- New CEO’s execution. Sebastián Los’s immediate mandate is to raise productivity per store and complete the integration of all the group’s systems.
- Free-float liquidity. With insiders controlling ~77% of shares, the public market for AMOB3 is small; institutional ownership stands at just 7.4% (EODHD), which can make the share price volatile on thin volume.
- SIMPAR’s appetite. The stated rationale for the listing was to bring greater clarity to each business unit’s investment case; any further restructuring within SIMPAR’s portfolio would directly affect Automob’s scope and ownership.
Sources
- Automob Investor Relations — Organizational Profile (ri.automob.com.br, accessed July 2026)
- Automob — Sobre Nós / Company History (automob.com.br, accessed July 2026)
- Guia do Investidor — CEO transition, Sebastián Los appointment (June 2025)
- Suno Research — AMOB3 B3 listing and ownership structure (December 2024)
- NeoFeed — Automob leadership change analysis (June 2025)
- InvestNews — Sebastián Los profile (June 2025)
- Market data: EODHD.
This is news, not investment advice.
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