The residents of the French city Sevran, in the metropolitan area of Paris, managed to boycott the Brazilian supermarket Atacadão of the Carrefour chain.
This is because the parent company gave up opening a branded unit in the location after the mobilization of residents, which included even the mayor Stéphane Blanchet.
In embracing the cause, Blanchet said that the arrival of the shopping center would threaten “employment”, “local trade,” and “road traffic in the vicinity”.
The Chief Executive had the support of trade unions and the Socialist, French Communist, and France Insoumise parties.
Even a petition was organized among the 50,000 inhabitants of the French city to express dissatisfaction with the coming of the Brazilian supermarket.
The arrival of Atacadão was scheduled for the first half of 2023, Le Parisien newspaper reported on Wednesday 15.
On Twitter, MP Clémentine Autain considered the act a “victory for Sevran.”
She said the market would be a “problem for the local economy” and should be barred.
In a statement, Carrefour said it is studying opening France’s first Atacadão store in other cities in the country and understood that the necessary conditions do not exist to open a market unit in Sevran.
Atacadão represents almost 70% of Carrefour group’s revenues in Brazil.
With information from Revista Oeste