WLM Participações e Comércio de Máquinas e Veículos S.A

Context: How B3 (Brasil, Bolsa, Balcao) works, and what it makes issuers disclose · Brazil on the LatAm Power Map
Brazil moves freight on Scania trucks. WLM has sold and serviced those trucks — exclusively — for over half a century, making it one of Latin America’s most tightly held industrial distributors you have probably never heard of.
| Full name | WLM Participações e Comércio de Máquinas e Veículos S.A. |
| Tickers / exchange | WLMM3 (ordinary), WLMM4 (preferred) — B3, São Paulo |
| Headquarters | Praia do Flamengo 200, Rio de Janeiro, RJ, Brazil |
| Sector | Consumer Cyclical — Auto & Truck Dealerships |
| Employees | 1,263 |
| Market value (market cap) | R$753m (~US$146m) |
| Yearly sales (revenue, FY2025) | R$3.02bn (~US$587m) |
| Net profit (FY2025) | R$86m (~US$17m) |
| Net margin (FY2025) | 2.9% (our calculation) |
| Return on equity | 10.3% |
| Price-to-earnings (P/E) | 9.7× |
| Dividend yield | 0% (no current payout per EODHD) |
| Website | wlm.com.br |
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What it is
WLM is Brazil’s sole authorised distributor of Scania heavy trucks, road and urban bus chassis, and spare parts, and also provides maintenance and technical assistance under that brand. Alongside trucking, it runs a smaller vehicle-rental arm — leasing Scania trucks, generators, and industrial equipment to businesses without a driver — and a farming operation that raises beef cattle and grows grains.
Its dealership and service network spans the states of Rio de Janeiro, São Paulo, Minas Gerais, Pará, Amapá, Amazonas, and Roraima. The company was originally known as WLM Indústria e Comércio S.A. — a name it kept until December 2017 — and has been registered since 1946.
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Who owns it
WLM operates as a controlled subsidiary of Sajuthá-Rio Participações S.A., a private family holding company that shares WLM’s Flamengo address in Rio de Janeiro. Insiders — effectively the Sajuthá-Rio holding — own 95.1% of WLM’s shares, leaving a free float of only about 4.9% (our calculation); the listing segment is “Tradicional” with a free float of 15.1% across both share classes.
The directors of Sajuthá-Rio are Wilson Lemos de Moraes Junior, Maria Isbela Lemos de Moraes, and Wilson Lemos de Moraes Neto — the Lemos de Moraes family, which has controlled this group for decades. The most recent filing lists Felipe Lemos de Moraes as President of Sajuthá-Rio, with Wilson Lemos de Moraes Junior as Director.
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Who runs it
The investor-relations contact at WLM is Álvaro Veras do Carmo, who has served in that role for several years. The company’s own market communications filed with Brazil’s securities regulator (CVM) name him consistently as the primary executive contact; the current CEO of WLM is not separately disclosed in available public sources beyond the family-controlled board structure.
Under a shareholder agreement, the Board of Directors of Sajuthá-Rio Participações S.A. holds the power to direct WLM’s management on strategic matters, meaning effective control sits firmly with the family holding, not with any independent executive team.
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The money, in plain words
WLM sells about R$3bn (roughly US$587m) of trucks and services a year, but it keeps only about 2.9 cents of profit per real of sales — a net profit margin of 2.9% (our calculation) — which is typical for a dealership business where most of the value stays with the manufacturer. For every real shareholders have put in, the company earns back about 10 cents a year — a return on equity of 10.3%, modest but positive.
At 9.7 times earnings (a price-to-earnings ratio of 9.7×), the shares trade at a meaningful discount to the broader Brazilian market.
The balance sheet carries net debt: cash of R$122m (~US$24m) against R$451m (~US$88m) of borrowings, a net debt position of R$328m (~US$64m) (our calculation). Revenue fell 3.5% in FY2025 after a strong 30.7% jump the prior year (our calculation), and net profit dropped to R$86m (US$17 mn) from R$129m (US$25 mn) — a compression of roughly one-third — as costs did not fall as fast as sales.
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What it is doing now
In October 2024, WLM acquired 100% of Supermac Máquinas e Caminhões da Amazônia Ltda., a Scania dealer operating in the states of Amazonas and Roraima, extending its coverage deeper into the Amazon basin. Then in August 2025, its energy subsidiary WLM Energia e Participações acquired a 60% stake in CHP Brasil, a Rio de Janeiro–based company focused on distributed electricity generation using natural gas.
In March 2024, WLM also signed a franchise agreement with Scania Locação Ltda. to operate vehicle-rental services under the Scania brand, formalising and expanding its leasing segment.
Together these moves signal a deliberate push beyond pure truck sales into recurring-revenue services and energy.
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What to watch
- Truck-cycle exposure. Heavy-truck demand in Brazil moves sharply with credit conditions, freight volumes, and government infrastructure spending; a single bad year can halve profits, as FY2025 showed.
- Concentration risk. Every sale, every service contract, every rental is under the Scania brand; if Scania Brasil changes its dealer strategy or pricing, WLM has no alternative revenue base of comparable scale.
- Free-float liquidity. With fewer than 5% of shares in public hands and near-zero institutional ownership, the stock trades thinly — fine for a long-term holder, but an exit risk for anyone who needs to sell in size.
- Energy bet. The CHP Brasil acquisition opens a new line of business. Whether natural-gas power generation becomes a meaningful contributor, or simply an expensive distraction for a truck dealer, is the open question for the next two to three years.
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Sources
- WLM investor relations — CVM filings index: wlm.com.br/informacoes-financeiras/documentos-enviados-a-cvm/
- WLM Formulário de Referência FRE 2025 (31/12/2025), filed with CVM: wlm.com.br — WLM-FRE-2025-V5.pdf
- WLM Annual Financial Statements FY2024 (filed March 2025): wlm.com.br — DFP 31-12-2024.pdf
- WLM shareholder structure page: wlm.com.br/quem-somos/estrutura-acionaria/
- Sajuthá-Rio Participações S.A. — Brazilian federal CNPJ registry (Casa dos Dados): casadosdados.com.br
- Sajuthá-Rio Participações S.A. — Annual balance sheet 2023 (Monitor Mercantil): monitormercantil.com.br — Sajuthá Balanço 2023.pdf
- Investing.com company profile — WLM: investing.com
- Market data: EODHD.
This is news, not investment advice.
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