São Paulo Daily Brief for Sunday, March 29, 2026

Sunday belongs outdoors. Paulista Aberta transforms the avenue into a pedestrian promenade — street art, buskers, food vendors, cyclists — with the MASP, Japan House, and cafés all accessible on foot. Combine with the Feira da Liberdade for the city’s best Sunday food-and-culture circuit.

Paulista Aberta

Every Sunday and holiday, Avenida Paulista closes to cars and opens to pedestrians, cyclists, and street performers from 9h to 17h. At 29°C with 10% rain, today is the best Paulista Aberta of the month. Walk the full stretch from Praça do Ciclista to Praça Oswaldo Cruz — passing the MASP, Japan House, cafés, livrarias, and street art. Free.

Av. Paulista, Bela Vista. Sundays 9h–17h. Free. Metrô: Trianon-MASP, Consolação, or Brigadeiro (Line 2-Green).

Feira da Liberdade

São Paulo’s traditional Asian market on Praça da Liberdade — Japanese, Korean, Chinese and Brazilian-Asian food stalls, handmade crafts, and street performers. The city’s best Sunday street food destination. Opens from 9h.

Praça da Liberdade, Liberdade. Sundays from 9h. Free. Metrô: Liberdade (Line 1-Blue).

MASP — Renoir + Histórias Latino-Americanas

Five exhibitions now on view: the new Cinco ensaios sobre o MASP — Renoir (opened yesterday), plus Sandra Gamarra Heshiki: réplica, La Chola Poblete: Pop andino, Claudia Alarcón & Silät: viver tecendo, and the permanent collection. Walk from Paulista Aberta directly into the museum.

Av. Paulista 1578. Sun 10h–18h. R$85/R$42. Metrô: Trianon-MASP (Line 2-Green).

Also Open Today

Pinacoteca (Luz): Nocaute (Tayou), Macunaíma é Duwid, Cristina Salgado. Wed–Mon 10h–18h. MAC USP (Ibirapuera): “O que temos em comum?” abstractions, free. Parque Ibirapuera: Open 5h–midnight, free — perfect 29°C park day. Museu do Futebol (Pacaembu): “Os Reis do Futebol”, 9h–18h.

No rodízio on Sundays. Av. Paulista is closed to vehicles 9h–17h for Paulista Aberta. Access the MASP and Japan House on foot from any of the three Metrô stations along the avenue: Trianon-MASP, Consolação, or Brigadeiro.

Liberdade from Paulista: Metrô Line 2-Green to Paraíso, transfer to Line 1-Blue one stop to Liberdade. Or walk downhill from Paulista through Bela Vista (~20 min) for a scenic urban route.

Feira da Liberdade: The best street food of the week — yakisoba, takoyaki, gyoza, Korean corn dogs, tapioca, and dozens of stalls. Arrive before noon for the widest selection. Eat at the feira, then walk to Paulista for the afternoon.

Paulista Aberta circuit: Food vendors line the closed avenue during Paulista Aberta. Japan House restaurant for a sit-down Japanese-Brazilian menu. The MASP café for a quick stop between exhibitions. R. Oscar Freire (10-minute walk west) for the Jardins restaurant strip.

Diesel subsidy MP: Expected Monday or Tuesday. The Finance Ministry confirmed Friday that the medida provisória formalising the diesel price subsidy is imminent. Watch for pump-price adjustments this week.

Semana Santa: Sexta-feira Santa (April 3) is a public holiday. Markets and B3 closed. Banks closed. Plan trading and banking earlier in the week. The MASP and Pinacoteca maintain normal hours on Good Friday.

Sunday full-day route: Feira da Liberdade (9h, street food + crafts) → Metrô to Trianon-MASP → Paulista Aberta (walk the avenue) → MASP Renoir + Latin American exhibitions (10h–18h, R$85) → Parque Ibirapuera sunset walk. The best free-to-low-cost Sunday programme in the city.

Next free museum day: Tuesday March 31, MASP free 10h–20h. But the weather drops to 23°C with 60% rain — today is far better for combining outdoor and indoor activities.

No Brasileirão fixtures today. Round 9 returns Wednesday, April 1 with Thursday fixtures on April 2. Palmeiras and São Paulo lead the table on 16 points. Full standings at The Rio Times sports coverage.

Friday close (markets closed today): Ibovespa −0.64% to 181,557 — second consecutive decline, but the week ended +3.03%. Petrobras hit a record R$673 billion market cap (ON +1.74%, PN +2.89%). Banks fell: BTG −3.03%, BB −1.73%. Braskem crashed −10.84% on weak earnings. Dollar eased 0.28% to R$5.24. Unemployment rose to 5.8%. VIX breached 30 as the Iran war completed its first month.

Week ahead: Selic at 14.75%. IPCA-15 12-month at 3.90%. Diesel subsidy MP expected Mon–Tue. Focus year-end: Selic 12.25%, dollar R$5.50. Next Copom: April 28–29. For full analysis, see Friday’s Brazil Morning Call.

Tue Mar 31: MASP free Tuesday 10h–20h. Diesel subsidy MP expected. Markets open. 23°C, 60% rain — indoor museum day.

Wed Apr 1: Brasileirão Round 9 begins. Markets open. 25°C, 40% rain.