
Context: How Bolsa Mexicana de Valores works, and what it makes issuers disclose · Mexico on the LatAm Power Map
A 1949 street-level steel broker became Mexico’s largest steel service centre — and the Vogel family still holds the keys, controlling more than four-fifths of every share.
| Full name | G Collado, S.A.B. de C.V. |
| Ticker / Exchange | COLLADO — Bolsa Mexicana de Valores (BMV) |
| Headquarters | Av. Gavilán 200, Iztapalapa, Mexico City, Mexico |
| Sector | Basic Materials — Steel processing & distribution |
| Employees | 3,756 |
| Market value (market cap) | MXN 1.64 bn (USD 93.1 mn) (our calculation) |
| Yearly sales (revenue, TTM) | MXN 11.25 bn (USD 640.7 mn) |
| Net profit (TTM) | MXN ~136 mn (USD ~7.7 mn) (our calculation) |
| Net margin | 1.2% |
| Return on equity (ROE) | 5.2% |
| Price-to-earnings (P/E) | 21.1× |
| Dividend yield | Not disclosed in available sources |
| Website | collado.com.mx |
—
What it is
G Collado was founded in 1949 by Don Lorenzo Collado Casanueva as a small commission business selling steel latticework. It began as a commission agent for steel product families, merged all its group companies in 1994, and opened its flagship service and distribution centre in 1995.
Today it is Mexico’s leading steel service and processing centre, moving an average of 950,000 tonnes a year across seven service centres in the centre, north and Pacific regions. Its core business is providing complete steel solutions — distribution, transformation and fabrication — for construction, mining, oil extraction, transport and energy, with products including pipes, structural beams, plates, sheets and custom-fabricated components.
The catalogue runs from industrial pipes and beams to mesh, wire rods, nails and rings; the company also cuts, bends, rolls, punches and shotblasts steel to order. This is not a steel mill: G Collado buys raw steel and adds value by shaping it into what builders and manufacturers actually need on site.
—
Who owns it
The Vogel family is firmly in command. Insiders collectively hold 80.77% of the shares — meaning fewer than one peso in five trades freely on the open market — a concentration typical of Mexico’s family-controlled public companies.
The operating group, Grupo Collado S.A. de C.V., is the controlled subsidiary; it is G Collado S.A.B. de C.V.
that holds the listed shares on the BMV. No institutional investors are recorded in available data, reinforcing the tightly held character of the register.
—
Who runs it
According to the BMV issuer profile, the company’s chief executive is **Ing. Bernardo Vogel Fernández de Castro** (Director General), and the board is chaired by **Sr.
Guillermo Vogel Hinojosa** — the Vogel family therefore sits at both the executive and supervisory levels simultaneously. Finance and investor relations are led by **Lic.
Norberto Salas Díaz de León**, Director of Finance, Control and Investor Relations.
The listed holding company, G Collado S.A.B. de C.V., was incorporated on 14 March 1997, and the stock began trading on the BMV on 21 July 1997, according to the exchange’s own records.
—
The money, in plain words
G Collado sells a lot of steel — MXN 11.25 billion (USD 641 million) in trailing revenue — but keeps almost none of it as profit: a net profit margin of just 1.2% means it retains barely one peso of every hundred pesos in sales. For a commodity distributor this is thin but not unusual, since steel prices and volumes are the main driver and the company has limited pricing power.
For every peso that shareholders own in the business, it earns back about 5.2 cents a year — a return on equity of 5.2%, modest by most standards. The market prices the stock at 21 times earnings (a price-to-earnings ratio of 21.1×), which is a meaningful premium for a low-margin distributor, suggesting investors either expect a business improvement or are simply paying up for scarcity in a thinly traded stock.
The most recent quarterly data shows net sales dropped 8.9% year-on-year in the third quarter of 2025, reflecting weaker steel demand and price headwinds across Mexico.
—
What it is doing now
Over the decades, G Collado has expanded through subsidiaries including TYPASA, Mercantil Collado, Madisa, Acer-Mon, Collado Industries and Collado Tultitlán. The industrial fabrication arm, Collado Industries, positions the group to supply sectors — mining, oil and gas, power generation — that require cut-and-welded steel assemblies rather than plain stock.
Net sales fell 8.9% in Q3 2025 and total assets shrank 7.1% over the same period, pointing to a company navigating a softer domestic construction cycle and global steel price pressure. The nearshoring wave — foreign manufacturers relocating supply chains to Mexico — is a structural tailwind for industrial steel demand, but whether G Collado captures that opportunity depends on how quickly it can scale its value-added processing capacity.
—
What to watch
- Margin recovery: A net margin of 1.2% leaves almost no cushion if steel prices fall further or energy costs rise; watch whether operating leverage improves as volumes recover.
- Nearshoring demand: Factory construction linked to companies relocating to Mexico requires exactly the structural steel and industrial pipe G Collado sells — a genuine upside catalyst if Mexico’s manufacturing build-out accelerates.
- Free-float liquidity: With insiders holding 80.77%, the stock is thinly traded; any move by the Vogel family to sell down — or buy more — would be a significant event.
- Succession and governance: The family controls both the board and management; transparency on long-term succession and independent oversight is thin in public disclosures.
—
Sources
- Bolsa Mexicana de Valores — G Collado issuer profile (primary governance data: CEO, board chair, CFO, incorporation and listing dates): bmv.com.mx/es/emisoras/perfil/COLLADO-5225
- Bolsa Mexicana de Valores — Grupo Collado S.A. de C.V. issuer profile (founding history, 1949 origin): bmv.com.mx/es/emisoras/perfil/COLLAD-7058
- BMV — Prospecto Definitivo Collado (corporate structure, subsidiary relationships, business description): bmv.com.mx/docs-pub/prospect/05220080815114920.pdf
- Grupo Collado official site — company history: collado.com.mx/Views/Historia/Historia_Grupo_Collado
- EMIS company profile — G Collado S.A.B. de C.V. (Q3 2025 revenue and asset movement): emis.com — G Collado profile
- Market data: EODHD.
This is news, not investment advice.
Read More from The Rio Times