IBOV 176,195 ▲ 2.00% IPSA 10,989 ▼ 0.33% IPC MEX 66,526 ▲ 0.63% MERVAL 3,228,760 ▲ 0.82% COLCAP 2,290.51 ▼ 0.10% BVL PERÚ 56,194.27 ▲ 1.09% USD/BRL5.10▼ 0.25% USD/MXN17.49▼ 0.34% USD/CLP924.85▼ 0.31% USD/COP3,241▼ 3.06% USD/PEN3.39▼ 0.18% USD/ARS1,487▼ 0.03% USD/UYU40.22▲ 1.20% USD/PYG6,055▲ 1.53% USD/BOB10.14▲ 4.01% USD/DOP58.48▼ 0.12% USD/CRC448.82▲ 1.40% USD/GTQ7.63▲ 2.28% USD/HNL26.72▲ 1.50% USD/NIO36.62▲ 0.26% USD/VES707.92▼ 0.13% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD158.07▲ 0.80% USD/TTD6.75▲ 1.32% EUR/BRL5.84▼ 0.96% BRENT 75.68 ▼ 0.81% WTI 71.20 ▼ 1.22% IRON ORE 161.91 — — COPPER 6.28 ▲ 1.01% GOLD 4,115 ▼ 0.37% SILVER 60.20 ▼ 0.29% SOY 1,189 ▲ 0.74% CORN 457.00 ▲ 6.84% WHEAT 647.50 ▲ 5.93% COFFEE 338.20 ▼ 5.25% SUGAR 14.90 ▼ 1.46% ORANGE JUICE 144.25 ▼ 3.77% COTTON 80.87 ▲ 6.18% COCOA 6,140 ▼ 2.68% BEEF 233.45 ▼ 0.77% CATTLE 352.53 ▼ 1.02% LITHIUM 72.29 ▼ 0.73% PETR4 39.46 ▲ 0.64% VALE3 74.07 ▲ 1.26% ITUB4 43.62 ▲ 2.42% BBDC4 18.53 ▲ 2.94% ABEV3 15.85 ▲ 0.83% BBAS3 20.31 ▲ 1.55% B3SA3 15.36 ▲ 3.85% WEGE3 46.44 ▲ 1.53% PRIO3 55.35 ▼ 0.47% SUZB3 41.51 ▲ 1.17% RENT3 40.36 ▲ 2.44% AZZA3 18.94 ▲ 2.60% CSAN3 4.01 ▲ 3.89% RAIZ4 0.36 ▼ 2.70% PCAR3 2.76 — 0.00% GMAT3 3.96 ▲ 0.76% PSSA3 54.10 ▲ 1.41% CVCB3 1.26 ▲ 0.80% POSI3 3.95 ▲ 2.60% SLCE3 13.94 ▲ 1.09% NATU3 8.53 ▲ 0.83% BRKM5 6.49 ▲ 2.04% RANI3 7.96 ▲ 1.27% CSNA3 5.08 ▲ 5.83% CMIN3 5.00 ▲ 3.52% USIM5 8.43 ▲ 0.96% GGBR4 22.87 ▲ 1.73% ENEV3 26.85 ▲ 2.48% CPFE3 47.22 ▲ 2.01% CMIG4 11.29 ▲ 1.90% EQTL3 40.41 ▲ 2.28% LREN3 14.72 ▲ 4.03% VIVT3 35.41 ▲ 2.64% RAIL3 13.88 ▲ 0.95% KLABIN 17.47 ▲ 0.40% RAIA DROGASIL 18.76 ▲ 3.47% RDOR3 35.91 ▲ 2.16% HAPV3 10.52 ▲ 4.47% FLRY3 16.22 ▲ 2.98% SMTO3 15.97 ▼ 0.50% UGPA3 30.61 ▲ 1.69% VBBR3 32.60 ▲ 1.56% BBSE3 39.81 ▲ 1.35% BPAC11 57.09 ▲ 2.53% CURY3 33.76 ▲ 3.24% AERI3 2.08 ▲ 0.97% VIVARA 23.24 ▲ 2.92% COMPASS 24.90 ▲ 0.89% VAMOS 3.02 ▲ 2.03% SANB11 27.15 ▲ 3.43% ASAI3 8.75 ▲ 3.43% SBSP3 30.82 ▲ 2.73% WALMEX 49.35 ▲ 0.67% GMEXICO 196.74 ▲ 0.72% FEMSA 223.61 ▲ 0.56% CEMEX 21.99 ▲ 1.29% GFNORTE 188.02 ▲ 1.44% BIMBO 56.25 ▲ 0.57% TELEVISA 9.60 ▲ 1.16% AMX 23.01 ▲ 1.63% GAP 409.65 ▼ 0.98% ASUR 284.06 ▲ 0.16% OMA 234.50 ▼ 1.47% KOF 182.52 ▲ 0.90% GRUMA 285.48 ▲ 1.02% KIMBER 38.35 ▼ 0.23% SQM-B 67,500 ▼ 2.32% COPEC 6,040 ▲ 0.33% BSANTANDER 78.45 ▲ 1.23% FALABELLA 5,883 ▲ 0.55% ENELAM 84.72 ▲ 0.67% CENCOSUD 2,042 ▼ 0.71% CMPC 1,115 ▲ 1.87% BANCO CHILE 188.52 ▲ 0.81% LATAM AIR 26.29 ▼ 0.42% YPF 74,250 ▼ 2.01% GGAL 8,130 ▲ 3.17% PAMPA 5,160 ▼ 0.86% TXAR 662.50 ▼ 0.30% ALUAR 972.00 ▲ 0.36% TGS 9,485 ▲ 1.88% CEPU 2,325 ▲ 0.43% MIRGOR 17,250 ▲ 0.29% COME 45.64 ▲ 0.48% LOMA NEGRA 3,510 ▲ 0.36% BYMA 310.00 ▲ 0.08% TELECOM ARG 4,153 ▲ 0.79% ECOPETROL 15.39 — 0.00% BANCOLOMBIA 82.95 ▲ 2.49% GRUPO AVAL 5.09 ▲ 1.39% CREDICORP 399.29 ▲ 1.88% SOUTHERN COPPER 174.82 ▲ 0.22% BUENAVENTURA 30.02 ▲ 1.59% MERCADOLIBRE 1,855 ▲ 2.62% NUBANK 13.80 ▲ 0.95% XP 16.94 ▲ 3.20% PAGSEGURO 9.27 ▲ 2.94% STONE 11.16 ▲ 1.78% GLOBANT 30.21 ▼ 3.45% TECNOGLASS 44.05 ▲ 2.11% GAP AIRPORT 234.26 ▼ 0.09% ASUR 284.06 ▲ 0.16% OMA AIRPORT 107.52 ▼ 0.75% AMX ADR 26.24 ▲ 1.55% FEMSA ADR 127.83 ▲ 0.65% CEMEX ADR 12.57 ▲ 1.58% PETROBRAS ADR 17.14 ▲ 0.65% VALE ADR 14.47 ▲ 1.72% ITAU ADR 8.54 ▲ 3.14% SANTANDER BR 5.36 ▲ 4.18% AMBEV ADR 3.09 ▲ 1.64% CSN 1.01 ▲ 5.79% GERDAU 4.49 ▲ 1.70% LATAM ADR 56.46 ▼ 1.03% BTC 63,930 ▲ 1.17% ETH 1,789 ▲ 2.56% SOL 78.08 ▲ 0.04% XRP 1.10 ▲ 0.77% BNB 573.30 ▲ 0.85% ADA 0.17 ▼ 0.19% DOGE 0.07 ▲ 1.47% AVAX 6.72 ▲ 0.56% LINK 7.91 ▲ 2.34% DOT 0.87 ▲ 5.81% LTC 44.67 ▲ 2.07% BCH 249.50 ▲ 4.93% TRX 0.33 ▼ 0.46% XLM 0.19 ▲ 1.17% HBAR 0.07 ▲ 0.43% NEAR 1.89 ▼ 1.27% ATOM 1.58 ▲ 1.75% AAVE 95.30 ▲ 4.43% SELIC 14.25% EMBRAER 84.73 ▲ 1.04% EMBRAER ADR 66.33 ▲ 1.21% JBS 11.88 ▲ 1.24% JBS BDR 60.59 ▲ 0.90% MBRF3 15.77 ▲ 2.34% MBRFY 3.03 ▲ 1.00% INTER 5.81 ▲ 1.75% EGX 52,312 ▲ 0.54% USD/ZAR16.30▼ 0.19% USD/NGN1,376▼ 0.12% NIKKEI 68,558 ▲ 1.20% CSI300 4,781 ▼ 1.96% HSI 24,175 ▲ 0.60% NIFTY 24,207 ▲ 1.02% KOSPI 7,476 ▲ 2.52% JCI 5,924 ▲ 0.20% USD/JPY161.43▼ 0.59% USD/CNY6.76▼ 0.42% DAX 25,036 ▼ 0.33% CAC 8,313 ▼ 0.17% FTSE 10,490 ▲ 0.16% MIB 52,553 ▲ 0.33% IBEX 19,380 ▲ 0.30% STOXX 640.39 ▼ 0.07% EUR/USD1.14▲ 0.07% GBP/USD1.34▲ 0.16% SPX 7,560 ▲ 0.21% DJI 52,631 ▲ 0.27% NDX 29,769 ▲ 0.14% RUT 2,970 ▼ 0.77% TSX 35,235 ▲ 0.10% VIX 15.57 ▼ 1.70% USD/CAD1.41▼ 0.23% US10Y 4.5550 ▲ 0.35% IBOV 176,195 ▲ 2.00% IPSA 10,989 ▼ 0.33% IPC MEX 66,526 ▲ 0.63% MERVAL 3,228,760 ▲ 0.82% COLCAP 2,290.51 ▼ 0.10% BVL PERÚ 56,194.27 ▲ 1.09% USD/BRL 5.10 ▼ 0.25% USD/MXN 17.49 ▼ 0.34% USD/CLP 924.85 ▼ 0.31% USD/COP 3,241 ▼ 3.06% USD/PEN 3.39 ▼ 0.18% USD/ARS 1,487 ▼ 0.03% USD/UYU 40.22 ▲ 1.20% USD/PYG 6,055 ▲ 1.53% USD/BOB 10.14 ▲ 4.01% USD/DOP 58.48 ▼ 0.12% USD/CRC 448.82 ▲ 1.40% USD/GTQ 7.63 ▲ 2.28% USD/HNL 26.72 ▲ 1.50% USD/NIO 36.62 ▲ 0.26% USD/VES 707.92 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 158.07 ▲ 0.80% USD/TTD 6.75 ▲ 1.32% EUR/BRL 5.84 ▼ 0.96% BRENT 75.68 ▼ 0.81% WTI 71.20 ▼ 1.22% IRON ORE 161.91 — — COPPER 6.28 ▲ 1.01% GOLD 4,115 ▼ 0.37% SILVER 60.20 ▼ 0.29% SOY 1,189 ▲ 0.74% CORN 457.00 ▲ 6.84% WHEAT 647.50 ▲ 5.93% COFFEE 338.20 ▼ 5.25% SUGAR 14.90 ▼ 1.46% ORANGE JUICE 144.25 ▼ 3.77% COTTON 80.87 ▲ 6.18% COCOA 6,140 ▼ 2.68% BEEF 233.45 ▼ 0.77% CATTLE 352.53 ▼ 1.02% LITHIUM 72.29 ▼ 0.73% PETR4 39.46 ▲ 0.64% VALE3 74.07 ▲ 1.26% ITUB4 43.62 ▲ 2.42% BBDC4 18.53 ▲ 2.94% ABEV3 15.85 ▲ 0.83% BBAS3 20.31 ▲ 1.55% B3SA3 15.36 ▲ 3.85% WEGE3 46.44 ▲ 1.53% PRIO3 55.35 ▼ 0.47% SUZB3 41.51 ▲ 1.17% RENT3 40.36 ▲ 2.44% AZZA3 18.94 ▲ 2.60% CSAN3 4.01 ▲ 3.89% RAIZ4 0.36 ▼ 2.70% PCAR3 2.76 — 0.00% GMAT3 3.96 ▲ 0.76% PSSA3 54.10 ▲ 1.41% CVCB3 1.26 ▲ 0.80% POSI3 3.95 ▲ 2.60% SLCE3 13.94 ▲ 1.09% NATU3 8.53 ▲ 0.83% BRKM5 6.49 ▲ 2.04% RANI3 7.96 ▲ 1.27% CSNA3 5.08 ▲ 5.83% CMIN3 5.00 ▲ 3.52% USIM5 8.43 ▲ 0.96% GGBR4 22.87 ▲ 1.73% ENEV3 26.85 ▲ 2.48% CPFE3 47.22 ▲ 2.01% CMIG4 11.29 ▲ 1.90% EQTL3 40.41 ▲ 2.28% LREN3 14.72 ▲ 4.03% VIVT3 35.41 ▲ 2.64% RAIL3 13.88 ▲ 0.95% KLABIN 17.47 ▲ 0.40% RAIA DROGASIL 18.76 ▲ 3.47% RDOR3 35.91 ▲ 2.16% HAPV3 10.52 ▲ 4.47% FLRY3 16.22 ▲ 2.98% SMTO3 15.97 ▼ 0.50% UGPA3 30.61 ▲ 1.69% VBBR3 32.60 ▲ 1.56% BBSE3 39.81 ▲ 1.35% BPAC11 57.09 ▲ 2.53% CURY3 33.76 ▲ 3.24% AERI3 2.08 ▲ 0.97% VIVARA 23.24 ▲ 2.92% COMPASS 24.90 ▲ 0.89% VAMOS 3.02 ▲ 2.03% SANB11 27.15 ▲ 3.43% ASAI3 8.75 ▲ 3.43% SBSP3 30.82 ▲ 2.73% WALMEX 49.35 ▲ 0.67% GMEXICO 196.74 ▲ 0.72% FEMSA 223.61 ▲ 0.56% CEMEX 21.99 ▲ 1.29% GFNORTE 188.02 ▲ 1.44% BIMBO 56.25 ▲ 0.57% TELEVISA 9.60 ▲ 1.16% AMX 23.01 ▲ 1.63% GAP 409.65 ▼ 0.98% ASUR 284.06 ▲ 0.16% OMA 234.50 ▼ 1.47% KOF 182.52 ▲ 0.90% GRUMA 285.48 ▲ 1.02% KIMBER 38.35 ▼ 0.23% SQM-B 67,500 ▼ 2.32% COPEC 6,040 ▲ 0.33% BSANTANDER 78.45 ▲ 1.23% FALABELLA 5,883 ▲ 0.55% ENELAM 84.72 ▲ 0.67% CENCOSUD 2,042 ▼ 0.71% CMPC 1,115 ▲ 1.87% BANCO CHILE 188.52 ▲ 0.81% LATAM AIR 26.29 ▼ 0.42% YPF 74,250 ▼ 2.01% GGAL 8,130 ▲ 3.17% PAMPA 5,160 ▼ 0.86% TXAR 662.50 ▼ 0.30% ALUAR 972.00 ▲ 0.36% TGS 9,485 ▲ 1.88% CEPU 2,325 ▲ 0.43% MIRGOR 17,250 ▲ 0.29% COME 45.64 ▲ 0.48% LOMA NEGRA 3,510 ▲ 0.36% BYMA 310.00 ▲ 0.08% TELECOM ARG 4,153 ▲ 0.79% ECOPETROL 15.39 — 0.00% BANCOLOMBIA 82.95 ▲ 2.49% GRUPO AVAL 5.09 ▲ 1.39% CREDICORP 399.29 ▲ 1.88% SOUTHERN COPPER 174.82 ▲ 0.22% BUENAVENTURA 30.02 ▲ 1.59% MERCADOLIBRE 1,855 ▲ 2.62% NUBANK 13.80 ▲ 0.95% XP 16.94 ▲ 3.20% PAGSEGURO 9.27 ▲ 2.94% STONE 11.16 ▲ 1.78% GLOBANT 30.21 ▼ 3.45% TECNOGLASS 44.05 ▲ 2.11% GAP AIRPORT 234.26 ▼ 0.09% ASUR 284.06 ▲ 0.16% OMA AIRPORT 107.52 ▼ 0.75% AMX ADR 26.24 ▲ 1.55% FEMSA ADR 127.83 ▲ 0.65% CEMEX ADR 12.57 ▲ 1.58% PETROBRAS ADR 17.14 ▲ 0.65% VALE ADR 14.47 ▲ 1.72% ITAU ADR 8.54 ▲ 3.14% SANTANDER BR 5.36 ▲ 4.18% AMBEV ADR 3.09 ▲ 1.64% CSN 1.01 ▲ 5.79% GERDAU 4.49 ▲ 1.70% LATAM ADR 56.46 ▼ 1.03% BTC 63,930 ▲ 1.17% ETH 1,789 ▲ 2.56% SOL 78.08 ▲ 0.04% XRP 1.10 ▲ 0.77% BNB 573.30 ▲ 0.85% ADA 0.17 ▼ 0.19% DOGE 0.07 ▲ 1.47% AVAX 6.72 ▲ 0.56% LINK 7.91 ▲ 2.34% DOT 0.87 ▲ 5.81% LTC 44.67 ▲ 2.07% BCH 249.50 ▲ 4.93% TRX 0.33 ▼ 0.46% XLM 0.19 ▲ 1.17% HBAR 0.07 ▲ 0.43% NEAR 1.89 ▼ 1.27% ATOM 1.58 ▲ 1.75% AAVE 95.30 ▲ 4.43% SELIC 14.25% EMBRAER 84.73 ▲ 1.04% EMBRAER ADR 66.33 ▲ 1.21% JBS 11.88 ▲ 1.24% JBS BDR 60.59 ▲ 0.90% MBRF3 15.77 ▲ 2.34% MBRFY 3.03 ▲ 1.00% INTER 5.81 ▲ 1.75% EGX 52,312 ▲ 0.54% USD/ZAR 16.30 ▼ 0.06% USD/NGN 1,376 ▲ 0.08% NIKKEI 68,558 ▲ 1.20% CSI300 4,781 ▼ 1.96% HSI 24,175 ▲ 0.60% NIFTY 24,207 ▲ 1.02% KOSPI 7,476 ▲ 2.52% JCI 5,924 ▲ 0.20% USD/JPY 161.51 ▼ 0.52% USD/CNY 6.7645 ▼ 0.40% DAX 25,036 ▼ 0.33% CAC 8,313 ▼ 0.17% FTSE 10,490 ▲ 0.16% MIB 52,553 ▲ 0.33% IBEX 19,380 ▲ 0.30% STOXX 640.39 ▼ 0.07% EUR/USD 1.1435 ▲ 0.01% GBP/USD 1.3418 ▲ 0.10% SPX 7,560 ▲ 0.21% DJI 52,631 ▲ 0.27% NDX 29,769 ▲ 0.14% RUT 2,970 ▼ 0.77% TSX 35,235 ▲ 0.10% VIX 15.57 ▼ 1.70% USD/CAD 1.4139 ▼ 0.19% US10Y 4.5550 ▲ 0.35%
since 2009
Friday, July 10, 2026

Financiera FINCA Honduras, S.A.

By · July 8, 2026 · 5 min read

Daily Brief

The morning intel from across Latin America. Free.

By subscribing you agree to our privacy policy. We never share your email.

Financiera FINCA Honduras, S.A. (FINCA), listed on Bolsa Centroamericana de Valores, Honduras
RT
Ask Rio Times
17 years of Latin America reporting, on demand.
Open the full Ask Rio Times →
Research verified 8 July 2026No daily price feed exists for this listing

Context: How Bolsa Centroamericana de Valores works, and what it makes issuers disclose · Honduras on the LatAm Power Map

For sixteen years Honduras knew it as FINCA — the microfinance lender that extended credit to small traders and market vendors the banks ignored. In June 2024 it changed its name and its owner; what has not changed is the mission, or the improving profit.

Full name Financiera FINCA Honduras, S.A. (now operating as Financiera MiCrédito Honduras)
Ticker / Exchange FINCA.HN / Bolsa Centroamericana de Valores (BCV), Tegucigalpa — bond issuer
Headquarters Tegucigalpa, Honduras
Sector Microfinance / Non-bank financial institution
Employees ~250 (2024)
Market value (market cap) Not listed as equity; bond issuer only — equity not publicly traded
Yearly revenue (2023, audited) HNL 266.7 M (≈ US$9.99 M) — total financial and service income
Net profit (2023, audited) HNL 47.8 M (≈ US$1.79 M)
Net margin (2023) 17.9% (our calculation: net profit ÷ total income)
Return on equity (2023) 30.2% (our calculation: net profit ÷ average equity)
Price-to-earnings ratio Not applicable — equity not publicly traded
Dividend yield Not disclosed in available sources
Website micredito.hn

What it is

Financiera FINCA Honduras, S.A. began operations in 2008 as a licensed, CNBS-supervised financial institution — one built specifically to lend to the small entrepreneurs, market traders and rural households that commercial banks routinely bypass.

It operates 27 branches across Honduras and offers credit, savings deposits and term deposits, making it unusual among Central American microfinanciers in that it can take customer savings — a full deposit-taking licence that gives it a cheaper funding base than peer-lending-only rivals.

Who owns it

In December 2023, MiCrédito Holding — the holding company of MiCrédito Nicaragua and MiCrédito Costa Rica — acquired Financiera FINCA Honduras after months of negotiations, ending FINCA International’s long tenure as controlling parent. The transfer covered all 2,011,493 shares, of which FINCA Microfinance Holding Company LLC had held 99.9978%.

The majority shareholder of MiCrédito Holding Corp. is MEDA — Mennonite Economic Development Associates, a US-based international development organisation founded in 1953 — with a 37.92% stake.

The acquisition price was set at 1.15 times book value, equivalent to US$7,463,856 at the time of closing.

Who runs it

Klaus Geyer serves as Gerente General (CEO) of MiCrédito Honduras. Veronica Herrera, who built MiCrédito Nicaragua from its inception in 2004, became CEO of MiCrédito Holding Company in 2024, sitting above Geyer as the regional executive.

CFO and board chair names are not disclosed in available sources.

MiCrédito retained the existing leadership team of the Honduran entity and empowered them to initiate changes suited to the local microfinance market.

The money, in plain words

In the year to December 2023 — the most recent audited period, signed off by BDO Audit in April 2024 — the company brought in HNL 266.7 million (≈ US$9.99 million) in total income from interest, fees and services. After paying depositors’ interest, running 27 branches and setting aside provisions for loans that might not be repaid, it kept HNL 47.8 million (≈ US$1.79 million) as net profit — a net profit margin of 17.9% (our calculation), which is strong for a deposit-taking microfinancier.

For every lempira its owners have invested, the company earned back about 30 cents — a return on equity of 30.2% (our calculation), well above what most regional banks achieve. The balance sheet at end-2023 showed total assets of HNL 718.4 million (≈ US$26.9 million) and a loan portfolio of HNL 542 million (≈ US$20.3 million) in performing loans, funded mainly by HNL 478 million (≈ US$17.9 million) in customer deposits.

After two years of losses, the company had already returned to profit in 2022 and reinforced that recovery in 2023.

What it is doing now

Following regulatory approval at end-2023, the entity officially rebranded from Financiera FINCA Honduras to Financiera MiCrédito Honduras on 1 June 2024, completing an ownership transition begun the year before. Unlike the Nicaraguan and Costa Rican sister entities, the Honduran unit accepts customer savings, making it the anchor deposit franchise of MiCrédito’s three-country regional network.

A group-lending programme pushed female-client participation from 34% in 2022 to 50% in 2024, a shift that matters to impact-oriented funders and signals a deliberate pivot toward the demographic that microfinance evidence shows repays best.

What to watch

  • Brand conversion costs: Rebranding 27 branches and re-signing a customer base of tens of thousands is not free; watch whether 2024 profit holds above the 2023 HNL 47.8 million (≈ US$1.79 million) line when audited results become available.
  • Deposit stability: The balance sheet runs on customer savings, so any confidence shock — political or economic — hits funding directly. Honduras’s financial sector reported a stable loan-portfolio delinquency rate of 2.2% for financial companies (sociedades financieras) at December 2024, a system-wide reading that benefits the entity.
  • Regional parent risk: MiCrédito Holding is backed by investors from Canada, the United States and Germany, but it is a small Panama-registered vehicle; any capital need at the parent level would flow straight to the Honduran subsidiary.
  • MEDA ownership concentration: MEDA holds 37.92% of the holding company — below majority — so coalition governance among several impact investors is the norm; watch for any change in that shareholder mix.

This is news, not investment advice.

Read More from The Rio Times

The Rio Times · Power Map
See who really holds power in Latin America
Click to open the Power Map

Rotate for Best Experience

This report is optimized for landscape viewing. Rotate your phone for the full experience.