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Why “being Latino” is so fashionable: Real recognition or cultural appropriation?

By Mariano Yberry

"Now everyone wants to be Latino," reggaeton singer Bad Bunny sings in 'El Apagón', one of the songs from his album that went viral 'Un Verano Sin Ti', a production that has endorsed the place of the Latin American urban genre as one of the most popular of the moment.

The "Latin" fashion infected even the Spaniards C. Tangana and Rosalía, the latter going viral from Afro-Caribbean words like saoco to adopting "poses" that, for some, refers to the relaxed and informal attitude that, they say, characterizes Latin American identity.

There are . . .

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