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GringoView: The run-away influence of influencers

RIO DE JANEIRO, BRAZIL - (Opinion) I was recently dumbstruck by a ‘New York Times’ piece about a social-media-famous water bottle and its potpourri of ‘influencers’.

Celebrities major and minor were all seen drinking from this bottle, collecting various designer editions of it rather like we used to collect Havaianas, and telling their millions of social followers why they couldn’t even think of gulping their fill-ups of Fillico Jewelry . . .

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