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Ecuador’s specialty coffee seeks global breakthrough

RIO DE JANEIRO, BRAZIL - A small group of 200 farmers produces a specialty coffee with the new designation of origin from Ecuador's southern province of Loja, which aims to put the Andean country on the gourmet coffee map and carve out a niche for itself in this competitive region.

"What makes Loja coffee so special is its ecosystem, the Loja orchard, where citrus, forestry and banana trees are combined with a beneficial variation that makes it an exotic product," Manuel Romero, a coffee producer with his own processing plant, laboratory, factory and cupping café in this town considered the . . .

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