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Brazilian retailer Americanas: store sales return to pre-crisis level but digital sales drop 90%

By Daniel Cancel

Americanas, the Brazilian retailer under judicial reorganization since January after disclosing a R$20 billion accounting hole, received good news in April: sales in physical stores recovered to pre-crisis levels.

However, other indicators have continued to deteriorate.

Sales in physical stores increased 37% in April compared to March, to R$1.5 billion (US$299 million), the best month since last December, according to a monthly operating report from the company's court-appointed administrator.

The company's cash position also improved from a low in March: there was about R$1.4 billion.

Still, sales . . .

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