Brazil elections 2022: Bolsonaro focuses on female and evangelical votes in pre-campaign
RIO DE JANEIRO, BRAZIL – President Jair Bolsonaro (Liberal Party – PL) continues to focus on building loyalty among two key voter groups: evangelicals and women.
Five months before the elections, he reinforced his presence in the marches for Jesus, one of the largest evangelical events in the country, summoned First Lady Michelle Bolsonaro to participate in his party’s television advertisements, and expanded the space for the women’s caucus in his agenda.
Bolsonaro goes on Saturday to the march in Manaus (Amazonas State). He will gather with the religious people at noon, at Praça da Saudade, in the capital’s South Zone, and the walk is scheduled to start at 3 PM. Last weekend, he went to the same event in Curitiba (Paraná State).

As Power360 showed, the president met with leaders of several churches at the Alvorada Palace at the beginning of May and has already scheduled to go to the march in several capitals in the following months.
The head of the Executive leads in voting intention among evangelicals. The latest PowerData survey shows that he would have 46% of intentions among this group in the first round of the 2022 elections. Luiz Inácio Lula da Silva of the Workers’ Party (PT) would score 33% in this segment.
Bolsonaro would win the 2022 presidential elections in the first round if the dispute were held only among evangelical voters. Lula da Silva follows the same movement among Catholics.
Among women, the scenario is not so favorable for the current president. Da Silva leads with 46% against 29% for the current president. To attract votes from this group, the first lady enters the field.
Strategists from Bolsonaro’s campaign say that Michelle’s figure helps attract the female vote. To this end, she joined the PL on Tuesday, May 24, to appear in several of the acronym’s television advertisements in June.
Bolsonaro also increased the space in his agenda for the women’s caucus. On May 3, he received a group of female deputies to sanction the Henry Borel Law, which makes the murder of children and teenagers under 14 a heinous crime. He waved to the women in attendance.
PODERDATA POLL
On the general average, considering the population as a whole, Lula has 43%, against 35% of the current president. The difference between the two is eight percentage points.
Ciro Gomes (PDT) scores 5%. He is followed by congressman André Janones (Avante-MG), with 3%. José Maria Eymael (DC-RS), who has been a presidential candidate 5 times, has 1% – the same percentage as Luciano Bivar (União Brasil).
The survey was carried out by PoderData, a company of the Poder360 Jornalismo group. The data were collected using calls to cell phones and landlines.
There were 3,000 interviews in 301 cities in the 27 states of the Federation. The margin of error is two percentage points. The confidence interval is 95%. TSE Registration: BR-05638/2022.
To reach 3,000 interviews that proportionally fill the groups by sex, age, income, education, and geographical location as they appear in society, PoderData makes tens of thousands of phone calls. Often more than 100,000 calls until it finds the interviewees who faithfully represent the entire population.
With information from Poder360
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