Most Brazilians used ChatGPT for curiosity and because it’s free of charge

Artificial intelligence is on the main surveys and recent innovation research agenda.

The popularization of the technology has been accentuated in recent months with ChatGPT, a conversational system from OpenAI that is being tested by an increasing number of people and has received a new round of investment from Microsoft, estimated at US$10 billion.

It is worth remembering, however, that AI is not a new concept, and the technology has been in development for decades.

A survey carried out by Hibou Market and Consumption Monitoring, at the request of MMA Latam, a marketing and innovation entity, heard 1765 people from several regions and different classes in Brazil through a digital panel.

About Artificial Intelligence in a broad perspective, the study shows that 87% of Brazilians have already heard about the technology, 54% believe that AI is changing something in their lives, and 78% think that technology can steal people’s jobs.

Ligia Mello, the founder of Hibou, explains that as much as AI is already in use in product recommendations and cell phone optimizations, the general public is finally getting their hands on something practical and testing it for themselves, making curiosity a natural gateway to this universe.

“In other words, it’s the best time to leverage AI as a differentiator and build that mindset together with the consumer, whether in IoT devices, service channels, or any other business application.”

“It is interesting to see how the resistance against the use of AI in different segments is low, with few surpassing the 20% or 10% mark.”

“The big exceptions are Medicine, Engineering, and Law – despite being three of the most strongly benefited by AI use, they have a long history of Authority Bias with a general population still reluctant to give it up.”

“And in the first place is the driving of cargo and passenger vehicles, for a not very distinct reason,” highlights Ligia.

THREAT TO JOBS?

Regarding concerns about jobs, the study shows that 51% believe that laws may limit the use of AI, 45% require human operators to use the technology, and 16% believe that AI will never be able to replace humans.

“In uses of AI, the public asks that the system “respond in a way that I understand” and “easily understand what I speak.”

“This sets off an important wake-up call for any company: how is your dialogue today?”

“Understanding and being understood is the definition of a conversation. If consumers expect AI to solve that first, it implies that the degree of isolation they feel is not a phenomenon limited to the political sphere.”

“In time, ‘humanization via AI’ can also help return a closeness that computerization and decades of e-commerce have thinned out from consumer relations,” signals Ligia.

THE EFFECTIVE POPULARITY OF CHATGPT

The survey also shows that 6% of the people heard have already tried ChatGPT.

Of this amount, 48% did so to ask questions, 33% to do searches, 21% for text translation, 19% for text correction, 8% to correct computer codes, 5% to write e-mails, and 54% just out of curiosity.

Regarding the continuity of use, 7% say they will continue to rely on ChatGPT even if it becomes paid, 27% will only use it if it is free, 51% only in case of need, and 8% say no.

With information from Forbes