Localiza began in 1973 with six second-hand Volkswagen Beetles in Belo Horizonte. Today it is the largest car-rental network in Latin America. Full nameLocaliza Rent a Car S.A. Tickers / exchangeRENT3 (B3, São Paulo); LZRFY (US over-the-counter) HeadquartersBelo Horizonte, Minas Gerais, Brazil SectorCar and fleet rental Employees23,558 Market valueR$43.96bn (US$8.5bn) Yearly sales (2025)R$41.78bn (US$8.11bn) Net profit (2025)R$1.88bn (US$364m) Net margin4.5% (our calculation) Return on equity8.5% Price-to-earnings19.4 Dividend yield5.1% Websitelocaliza.com What it is Localiza rents cars by the day to travellers and manages long-term fleets for companies that prefer not to …
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