
Context: How Bolsa Mexicana de Valores works, and what it makes issuers disclose · Mexico on the LatAm Power Map
Mexico’s largest publicly listed gym chain has turned a pandemic near-death into a genuine growth story — and it did it on a shoestring balance sheet, one membership at a time.
| Full name | Grupo Sports World, S.A.B. de C.V. |
|---|---|
| Ticker / exchange | SPORT S — Bolsa Mexicana de Valores (BMV) |
| Headquarters | Av. Vasco de Quiroga 3880, Mexico City, Mexico |
| Sector | Entertainment / Fitness clubs |
| Employees | 1,849 |
| Market value (market cap) | MXN 2.13bn (~USD 122.8m) (our calculation) |
| Yearly sales (revenue, TTM) | MXN 2.26bn (~USD 130.1m) |
| Net profit (FY2025) | MXN 148.2m (~USD 8.5m) |
| Net margin | 6.3% (TTM) — about 6 cents kept from every peso of sales |
| Return on equity | 18.0% — for every peso owners have left in, it earns about 18 centavos a year |
| Price-to-earnings (P/E) | 13.75× — you pay roughly 14 pesos today for each peso of annual profit |
| Dividend yield | None currently paid |
| Website | sportsworld.com.mx |
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What it is
Grupo Sports World is the first and only pure-play publicly listed fitness company in Latin America — a 100% Mexican business, it describes itself as built around the needs of Mexican families.
The company runs 49 sports clubs across Mexico and offers a full range of fitness classes, personal training, health, and nutrition services. Its revenue model rests on monthly memberships — a subscription-like structure that creates steady, recurring income and cushions the business against short-term shocks.
Who owns it
The company’s shares trade on the Bolsa Mexicana de Valores and the Bolsa Institucional de Valores. The structured data shows no insider ownership reported, and institutional investors hold about 15.4% of shares — meaning the large majority of the float is in public hands.
The single most notable named strategic holder on the investor record is SmartFit, the Brazilian gym giant: SmartFit Escola de Ginástica e Dança S.A. participated in Sports World’s shareholder rights subscription round, signalling a strategic interest in Mexico’s premium gym segment, though the exact current stake is not disclosed in available sources.
Who runs it
Fabián Darío Alcides Bifaretti serves as Managing Director and CEO; José Roberto Cayetano Jiménez Celorio holds the Director of Administration and Finance role.
Gabriel Ramírez Vázquez was named Director of Administration and Finance in August 2023, and serves as the main investor-relations contact per the company’s own IR page. The LinkedIn record for the CFO function confirms the title is held internally, with Roberto Navarro Rangel as Head of IR and Financial Planning.
The money, in plain words
Sports World sells MXN 2.26bn (~USD 130m) of gym memberships and services a year, and keeps about 6 cents of profit on every peso of that revenue — a net profit margin of 6.3%, modest but positive after years of pandemic losses. For every peso shareholders have left in the business, it earns back nearly 18 centavos — a return on equity of 18.0%, solid for a capital-heavy gym operator.
Revenue has climbed 22.8% in two years (MXN 1.78bn (US$103 mn) in 2023 to MXN 2.19bn (US$126 mn) in 2025, our calculation), though net profit fell sharply in the most recent fiscal year — MXN 148m (US$9 mn) versus MXN 286m (US$16 mn) the year before — partly reflecting heavier investment costs as new clubs open. The company holds MXN 342m (~USD 19.7m) in cash, with no short-term debt figure disclosed in available sources; given the equity base of MXN 647m (~USD 37.3m), the balance sheet is not over-stretched.
At 13.75 times earnings, the stock is priced modestly by regional consumer-sector standards — the market is not yet pricing in a full recovery premium.
What it is doing now
The CFO recently announced the successful completion of a MXN 100m (US$6 mn) share subscription — the first issuer to complete one under Mexico’s new simplified issuance procedure — thanking investors for their trust and committing to results that translate into value.
The company plans to open new clubs in smaller Mexican cities and is exploring expansion into Colombia and Peru, aiming to ride post-pandemic momentum in the regional fitness market. It also plans to renovate eight existing clubs in 2025, reinforcing its pitch to premium members who value differentiated services.
What to watch
- Margin recovery: Net profit nearly halved year-on-year in FY2025 despite rising sales; whether new clubs reach break-even fast enough to restore the margin is the key operating test.
- SmartFit’s hand: The Brazilian giant’s known participation in a past rights offering raises the question of deeper consolidation; any move on ownership should move the stock.
- International expansion: Plans to enter Colombia and Peru would be the company’s first step outside Mexico — a meaningful risk and opportunity given thinner local brand recognition.
- Competition: The main risk is low-cost rivals such as Smart Fit eroding membership prices in urban markets where Sports World commands a premium.
- Debt transparency: Short-term debt is not disclosed in the latest filings; clarity on the full debt picture matters as the company scales.
Sources
- Grupo Sports World — Investor Relations page (2024 releases), sportsworld.com.mx
- Grupo Sports World — Annual Reports centre, sportsworld.com.mx
- Grupo Sports World — Investor Relations page (2023), sportsworld.com.mx
- Grupo Sports World — Investor Relations page (2021, SmartFit participation disclosure), sportsworld.com.mx
- BusinessABC — Grupo Sports World executive profile
- Mercado Fitness — MXN 100m (US$6 mn) share subscription round (Feb 2024)
- Grupo Sports World — LinkedIn company page (CFO MXN 100m (US$6 mn) subscription announcement)
- Market data: EODHD.
This is news, not investment advice.
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