Mexico has no shortage of beach hotels, but Grupo Hotelero Santa Fe runs the unusual trick of owning the brand, managing the rooms, and collecting fees from other people's properties — all at once. The Krystal flag flies over Cancún, Acapulco, and Los Cabos; Hyatt, Hilton, and Secrets flags fly beside it. Full nameGrupo Hotelero Santa Fe, S.A.B. de C.V. Ticker / ExchangeHOTEL — Bolsa Mexicana de Valores (BMV) HeadquartersMexico City, Mexico SectorConsumer Cyclical — Lodging Employees2,606 Market value (market cap)MXN 3.42bn (US$197m) Yearly sales (revenue, FY2025)MXN 3.40bn (US$196m) Net …
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