Brazilian startup PhoneTrack uses artificial intelligence to x-ray clients and improve sales

RIO DE JANEIRO, BRAZIL – Despite numerous technological advances and an ever-growing digital experience, the phone has not stopped being an important contact channel between consumers and businesses.

To get an idea of this, the phone is one of the most searched terms in search results. According to Google Trends 2018, most Internet access today is through a mobile device, and 97% of Brazilians access the Internet through their smartphone.

With this in mind, PhoneTrack, a startup based in Paraná’s capital city of Curitiba, has developed a strategy using artificial intelligence to improve marketing performance, sales, and customer experience.

Examples include call tracking, a system to determine which media campaigns (online and offline) generate more calls, and speech analytics to recover lost contacts and turn calls into new leads.

The system also provides real-time data such as the number of calls received for each campaign, missed calls, the average duration of each contact, and the top keywords used during the call.

“National retail samples show that 20% of calls from potential consumers are not answered. In some sectors, this number reaches 50%. Not answering a potential customer means weakening a bond,” argues Marcio Pacheco, CEO, and co-founder of PhoneTrack.

The company provides detailed information about consumer needs through artificial intelligence applied to voice and ensures a better shopping experience. All of this is possible because the platform provides full access to records and various call quality indicators that are automatically generated.

All information is available in a dashboard that facilitates the comparison of data to determine and measure the return on investment (ROI) of media campaigns.

“Knowledge means performance leap. With PhoneTrack, it’s possible to know why customers are calling, how they are being answered, and which calls convert to sales. This allows companies to turn data into new opportunities and improve the standard of phone service by providing a personalized experience to their customers,” concludes Pacheco to mBuzz.

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