RIO DE JANEIRO, BRAZIL - Rentbrella was founded in 2018 in São Paulo, a city known for heavy summer rains in late afternoon. Its app allows customers to borrow an umbrella from an automated kiosk and use it free of charge for 24 hours.
After 24 hours and in unreturned, they are charged US$2 for the second day and another US$2 for the third day. Once the total charged reaches US$16, users may keep the umbrella.
Freddy Marcos, one of the company's three co-founders, said that Rentbrella aims to expand to at least 10 other . . .
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